▲ FINGERPRINT one glyph per company, eight fixed channel slots▲ BAND the paid-social DTC brands cluster together▲ BAND the founder-led SaaS tools form their own band▲ SIGNAL no two growth engines look quite alike▲ DATA channel weights scored 0 to 10 from the evidence▲ FINGERPRINT one glyph per company, eight fixed channel slots▲ BAND the paid-social DTC brands cluster together▲ BAND the founder-led SaaS tools form their own band▲ SIGNAL no two growth engines look quite alike▲ DATA channel weights scored 0 to 10 from the evidence

// distribution fingerprints

Every growth engine has a fingerprint.

One glyph per company. Eight channels, always in the same order and the same color, each bar scaled 0 to 10 from the evidence. A tall colored bar is a channel that drives the company; a flat tick is one it barely touches. Read down the wall grouped by what leads and the bands appear, the paid-social DTC brands, the founder-led tools, the SEO compounders, each a cluster that grows the same way. Tap any company for its full teardown.

CHANNELSPaid socialPaid searchSEOFounderInfluencerCommunityPartnersPR / other
Paid social led· 63
Actively
SaaS · Paid social 9
Bushbalm
DTC · Paid social 9
Caraway
DTC · Paid social 9
Cometeer
DTC · Paid social 9
Divi
DTC · Paid social 9
Good Culture
DTC · Paid social 9
Gruns
DTC · Paid social 9
Gymkhana Fine Foods
DTC · Paid social 9
Halara
DTC · Paid social 9
Liner
SaaS · Paid social 9
Live Tinted
DTC · Paid social 9
Miyagi Labs
SaaS · Paid social 9
Monday Swimwear
DTC · Paid social 9
Oner Active
DTC · Paid social 9
Pepper
DTC · Paid social 9
Quince
DTC · Paid social 9
Reformed
DTC · Paid social 9
Remedy Science
DTC · Paid social 9
Spacegoods
DTC · Paid social 9
Sunday Golf
DTC · Paid social 9
True Classic
DTC · Paid social 9
Truly Beauty
DTC · Paid social 9
Vegamour
DTC · Paid social 9
Vid.AI
SaaS · Paid social 9
Wandering Bear Coffee
DTC · Paid social 9
Waterboy
DTC · Paid social 9
Wilde
DTC · Paid social 9
Act+Acre
DTC · Paid social 8
Bachan's
DTC · Paid social 8
Boarderie
DTC · Paid social 8
Caden Lane
DTC · Paid social 8
California Naturals
DTC · Paid social 8
Chomps
DTC · Paid social 8
Cifrato
SaaS · Paid social 8
codeage
DTC · Paid social 8
Create Wellness
DTC · Paid social 8
Crown Affair
DTC · Paid social 8
Cymbiotika
DTC · Paid social 8
DramaBox
SaaS · Paid social 8
Finch Self-Care
Paid social 8
GoodShip
SaaS · Paid social 8
Homecourt
DTC · Paid social 8
Legora
SaaS · Paid social 8
LMNT
DTC · Paid social 8
madeincookware
DTC · Paid social 8
Meshy
SaaS · Paid social 8
misen
DTC · Paid social 8
Moises
SaaS · Paid social 8
Native Pet
DTC · Paid social 8
nuelink
SaaS · Paid social 8
Odele
DTC · Paid social 8
Opus Clip
SaaS · Paid social 8
Outrank
SaaS · Paid social 8
Question AI
SaaS · Paid social 8
Runway
SaaS · Paid social 8
Simple
SaaS · Paid social 8
Speak
SaaS · Paid social 8
Synthesia
SaaS · Paid social 8
The Only Bean
DTC · Paid social 8
Tolan
SaaS · Paid social 8
Touchland
DTC · Paid social 8
Vacation
DTC · Paid social 8
Maelove Skincare
DTC · Paid social 7
Founder-led led· 58
Paid search led· 53
Mack Weldon
DTC · Paid search 10
1Lookup
SaaS · Paid search 9
Adaptive
SaaS · Paid search 9
Alo Yoga
DTC · Paid search 9
Alta
SaaS · Paid search 9
Beam
DTC · Paid search 9
Buttah Skin
DTC · Paid search 9
Cadence Capsules
DTC · Paid search 9
Deel
SaaS · Paid search 9
Dieux Skin
DTC · Paid search 9
Garage
SaaS · Paid search 9
Genspark
SaaS · Paid search 9
Hexclad
DTC · Paid search 9
HeyGen
SaaS · Paid search 9
Lomi
DTC · Paid search 9
Mercury
SaaS · Paid search 9
Momentous
DTC · Paid search 9
MyDesignation
DTC · Paid search 9
Needed
DTC · Paid search 9
Perelel
DTC · Paid search 9
Primally Pure
DTC · Paid search 9
Ramp
SaaS · Paid search 9
RankAI
SaaS · Paid search 9
Retell AI
SaaS · Paid search 9
Wispr Flow
SaaS · Paid search 9
Brightland
DTC · Paid search 8
Composio
SaaS · Paid search 8
Conveo
SaaS · Paid search 8
Descript
SaaS · Paid search 8
Fyxer
SaaS · Paid search 8
Gamma
SaaS · Paid search 8
Granola
SaaS · Paid search 8
Graza
DTC · Paid search 8
Groundcover
SaaS · Paid search 8
Infinity
SaaS · Paid search 8
Instantly
SaaS · Paid search 8
Magic Spoon
DTC · Paid search 8
Motion
SaaS · Paid search 8
Our Place
DTC · Paid search 8
Rebar
SaaS · Paid search 8
Scotch
SaaS · Paid search 8
Spott
SaaS · Paid search 8
Submagic
SaaS · Paid search 8
Tailor
SaaS · Paid search 8
Tana
SaaS · Paid search 8
The Farmer's Dog
DTC · Paid search 8
Thread Wallets
DTC · Paid search 8
Threema. The Secure Messenger
SaaS · Paid search 8
VideoGen
SaaS · Paid search 8
Zep AI
SaaS · Paid search 8
ZeroPath
SaaS · Paid search 8
AthenaHQ
SaaS · Paid search 6
Rally
SaaS · Paid search 6
Influencers led· 36
SEO & content led· 35
Partnerships led· 22
Community led· 18
PR & other led· 9

Method: each company's channels are scored 0 to 10 from the same evidence behind our daily teardowns, the public ad libraries, traffic estimates, and launch histories, then folded into eight canonical families drawn in one fixed order with one fixed color each. A company's fingerprint is that eight-bar strip; the wall groups companies by their single strongest family and colors each band by it. Built from the public ad libraries and traffic data behind our daily teardowns.

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