FINGERPRINT one glyph per company, eight fixed channel slotsBAND the paid-social DTC brands cluster togetherBAND the founder-led SaaS tools form their own bandSIGNAL no two growth engines look quite alikeDATA channel weights scored 0 to 10 from the evidenceFINGERPRINT one glyph per company, eight fixed channel slotsBAND the paid-social DTC brands cluster togetherBAND the founder-led SaaS tools form their own bandSIGNAL no two growth engines look quite alikeDATA channel weights scored 0 to 10 from the evidence

// distribution fingerprints

Every growth engine has a fingerprint.

One glyph per company. Eight channels, always in the same order and the same color, each bar scaled 0 to 10 from the evidence. A tall colored bar is a channel that drives the company; a flat tick is one it barely touches. Read down the wall grouped by what leads and the bands appear, the paid-social DTC brands, the founder-led tools, the SEO compounders, each a cluster that grows the same way. Tap any company for its full teardown.

CHANNELSPaid socialPaid searchSEOFounderInfluencerCommunityPartnersPR / other
Paid social led· 40
Founder-led led· 37
Paid search led· 37
Influencers led· 25
SEO & content led· 23
Partnerships led· 13
Community led· 10
PR & other led· 5

Method: each company's channels are scored 0 to 10 from the same evidence behind our daily teardowns, the public ad libraries, traffic estimates, and launch histories, then folded into eight canonical families drawn in one fixed order with one fixed color each. A company's fingerprint is that eight-bar strip; the wall groups companies by their single strongest family and colors each band by it. Built from the public ad libraries and traffic data behind our daily teardowns.

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