The one-glance read on who they are and how they grow. Each point is verifiable from the receipts above.
Creatine monohydrate gummies, including a new Creatine + Electrolytes mix, sold direct at trycreate.co and through Target, GNC, Vitamin Shoppe, Sprouts, and Amazon, backed by $27.3M raised across a 2024 Series A, a $20M Series B that closed in August 2025, and earlier seed rounds.
Paid-led performance marketing (heavy, constantly-refreshed Meta and Google rotation) layered on founder build-in-public and creator UGC.
~230,000 estimated monthly visits (+11% over the last 3 months), 105,166 Instagram followers, a ~600-ad Google search library (64 active) as of 2026-07-12, and a stated $30M-$40M 2026 paid-marketing budget behind a newly hired VP of Growth Marketing.
Co-founder Dan McCormick told X on 2026-03-30 the company is "run rating well above $100M" and has "been profitable for nearly a year" since its $20M round closed in August 2025.
As of 2026-07-12, fresh Meta creative flips to a skepticism angle ("I'm very wary...of 99.99% of supplements") and pushes the new single-serve sachets and Creatine + Electrolytes mix, alongside 10 new Google search variants launched since early June 2026.
Create stacks a creator-specific discount-code system (KENDALL, BLAKE20, MEMDAY) on an unusually durable Google search base, some ads active for 1,283+ days, to keep converting both brand-name and category search intent into subscriptions.
Live ad libraries: meta ad library ยท google ad library
Traffic, spend, and revenue figures are estimates as noted in the report; the links above are the primary public artifacts.
Today's teardown is free to read in full. Go Pro to unlock every past teardown: the paid, organic, and affiliate breakdowns, the channel scores, the full play list, and the creative library.
Go Pro to unlock โ