For solo & bootstrapped founders

You built the thing. Now get it customers, without a budget.

Everything on this page is free. It is built from evidence: public ad libraries, traffic estimates, and launch histories of about 100 growing companies, broken down one per day. Start with the audit, it takes two minutes and ends with a plan.

Playbooks: the step-by-step guides

The unglamorous work that comes before growth, turned into checklists you can actually run.

Data: what actually works at your size

Live aggregates from the teardown archive. See what companies with two-person teams and no funding actually run, not what a thread bro says.

Free tools

Small, sharp, no signup walls.

The daily teardown

One growing company per day: the ads they run, the channels that work, and the plays you can adapt. Today's is free for everyone, every day. Subscribers get it in their inbox with the takeaways pulled out.