// free tool

How does your channel mix compare?

Set how hard you lean on each channel, pick your type, and see your growth fingerprint next to the typical profile of ~100 growing companies whose acquisition we've mapped. No signup, no data pull: the comparison runs right here.

benchmark(saas) set your mix

Your fingerprint vs the typical SaaS company

You
Typical SaaS company (median of 126)

What stands out

The typical SaaS company leans on seo & content (6/10 median); you've left it at zero.
The typical SaaS company leans on founder-led (6/10 median); you've left it at zero.

Benchmarks say what's typical. The audit says what to do. Get one clear decision on the channel to focus on, what to ignore, and what to run this week, grounded in the same companies.

Get your 30-day distribution plan

// weights 0-10 are your own read of where your growth comes from. the typical profile is the median across approved teardowns in your vertical. nothing is stored.

// how it works

Eight channels, one fingerprint

Every company's growth collapses to the same eight channel families. Where the tall bars fall is its fingerprint.

What the typical profile is

For your vertical we take every company we've broken down, score how hard each leans on each of the eight families from the public evidence, and plot the median. That median line is what “typical” means here: not a target, a reference. Half the companies sit above it on any given channel, half below.

The observations are generated from fixed rules, not vibes. If you lean three times harder on paid social than the median SaaS company, it says so. If you've zeroed a channel your peers depend on, it says that too, even when it isn't flattering.

Why breadth matters

The clearest pattern in the data is not which channel wins, it's how few any one company leans on. The median growing company leans hard on about three families, and almost none lean hard on five or more at once. A mix that lights up six bars is usually a plan that hasn't chosen yet, which the benchmark will flag.

Knowing you're spread too thin is the start. The distribution audit turns it into the one channel to focus on next.

// faq

Questions, answered straight

Where do the weights come from?
You set them: a 0-10 read of how much of your growth comes from each channel. There's no login and nothing is pulled from your site. The only data on our side is the typical profile you're compared against.
What companies are in the benchmark?
Around 100 growing companies whose acquisition we've mapped from public evidence: their traffic mix, live ads, and the tactics behind the numbers. The typical profile is the median across the ones in your vertical.
Is a channel at the median the 'right' amount?
No. The median is a reference, not a recommendation. A deliberate, focused bet that sits above the median can be exactly right. The benchmark shows you where you differ; the audit reasons about whether that difference is working for your buyer, budget, and stage.
SaaS vs DTC, why does it matter?
The two grow very differently. The typical SaaS company leans on SEO and a founder's own audience; the typical DTC brand leans on paid social and creators. Comparing a DTC mix against SaaS peers would be misleading, so pick the one you actually are.