Playbooks
Distribution playbooks for founders getting started
Field guides for the unglamorous work that comes before growth: warming up accounts, earning attention without an audience, and picking the channel worth your time. Built from what growing companies in our teardowns actually did. Free, no email wall, in progress: 5 of 5 published.
Warm up a Reddit account before you promote anything
Karma requirements, the 90/10 rule, the week-by-week sequence, and the mistakes that get accounts flagged. A checklist you can run in 3-4 weeks.
Read the playbook →PLAYBOOK 02Earn attention on X with replies, not posts
Why replies beat posting into the void at zero followers, how to pick the conversations worth joining, and the discipline that keeps you from reading as spam.
Read the playbook →PLAYBOOK 03Launch platforms, sequenced
Product Hunt, Uneed, MicroLaunch, Fazier, Hacker News: what each is actually for, the order that compounds, and what launch spikes do and do not buy you.
Read the playbook →PLAYBOOK 04Warm up a TikTok account for a new product
What the algorithm needs to see before it shows your posts to anyone, and the posting cadence that builds distribution before you pitch.
Read the playbook →PLAYBOOK 05Pick the one channel worth your next 30 days
Most founders fail by running five channels at 20%. How to pick a single bet from what companies like yours actually run, and when to quit it.
Read the playbook →Not sure which playbook applies to you?
The free growth audit turns your domain and four questions into a 30-day distribution plan built from real company data, and tells you which of these guides to run first.
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