STAGE MAP what companies run at your sizeSHIFT 10–50K→50–250K · Influencers +2.3SHIFT 50–250K→250K–1M · Partnerships +1SHIFT 250K–1M→1M+ · Founder-led +1.1SIGNAL the mix that works changes as you growDATA channel weights 0 to 10 from the evidenceSTAGE MAP what companies run at your sizeSHIFT 10–50K→50–250K · Influencers +2.3SHIFT 50–250K→250K–1M · Partnerships +1SHIFT 250K–1M→1M+ · Founder-led +1.1SIGNAL the mix that works changes as you growDATA channel weights 0 to 10 from the evidence

// the stage map

What companies run at your size.

The channels that grow a 20K-visit product are not the channels that grow a 2M-visit one. We banded 181 growing companies by traffic and averaged the acquisition mix each band actually runs. Pick your size, and read the band above it: the gap between the two is your next move. Filter to SaaS or DTC, the two grow very differently.

the growth ladder

What changes as you grow

Each band is the average channel mix of the companies in that traffic range, scored 0 to 10 from the evidence. The card on the right is the band above, where these companies are headed. The line above the cards names the single biggest change between the two. Thin bands (fewer than 8 companies) are hidden, not guessed.

monthly visits, small to large. pick your band, see the band above it.
FROM 10K–50K TO 50K–250Kthe biggest change is Influencers climbing +2.3 on the 0 to 10 scale.
10K–50K monthly visits
early traction · 25 companies
your band
leads with Founder-led
Paid social3
Paid search3.1
SEO3.8
Founder4.4
Influencer2.4
Community2.6
Partners3.8
PR / other2.5
50K–250K monthly visits
scaling · 56 companies
grows into →
leads with SEO & content
Paid social3.9
Paid search4.8
SEO5.2
Founder3.3
Influencer4.7
Community2.9
Partners4
PR / other1.9
CHANNELSPaid socialPaid searchSEOFounderInfluencerCommunityPartnersPR / other
more of the data

The same evidence, cut four ways

This is the average. For the plan specific to YOUR product:

The map shows what companies your size tend to run. It cannot see which of those channels fits your product, your margins, or your motion. A free growth audit reads your domain and returns the specific plan: the channels to run next, and the order to run them.

Run a free growth audit on your own domain →

Method: every company here has an approved Systemaic teardown. Bands are monthly-visit ranges (a SimilarWeb-style estimate, directional), a size proxy every founder reads instantly. Within a band, each channel family is the mean 0-to-10 weight across its companies, folded into the same eight canonical families used across our data pages. A band is only shown with 8 or more companies in it; the under-10K band never clears that floor. Example companies are the highest-traffic in each band. Figures round and self-update as new teardowns publish.

systemaic.com/data/stages · channel mix by company size · 2026-07-19