Single-origin extra virgin olive oil in signature squeeze bottles (Sizzle, Drizzle, Frizzle, $14-20 each), now extended into mayo/aioli and potato chips.

Creator-led at launch, now a brand-run meme voice on social layered on top of an always-on paid-search net.

As of 2026-07-05: $140M+ 2025 revenue (up from $48M gross sales at the end of 2024), 208,502 Instagram followers, and a Google search ad still running after 1,257 days.

As of 2026-07-05, Google is running video-format search ads for the first time (about 67 days in), while Meta pushes creative for the new mayo line and a roughly 20%-off site-wide sale.

Graza's highest-engagement organic content is pop-culture bait posted from the brand account itself, not outside creator UGC, meaning the loop now compounds on Graza's own comedic timing rather than the launch-era creator seeding that started it.