01 Snapshot
The one-glance read on who they are and how they grow. Each point is verifiable from the receipts above.
Zero-sugar electrolyte drink mix (stick packs plus sparkling cans) for the premium sports-hydration category, sold direct and through 12,000+ gyms and retailers.
Paid-led, with a Google search ad still active after nearly three years, sitting atop organic traffic that is mostly branded search, with creator amplification on social.
As of 2026-07-06: ~1.14M monthly visits (+15% over the last 3 months), 491,640 Instagram followers, a ~200-ad Google library, against $206M in FY2023 revenue (per SEC Form C-AR crowdfunding filings), the latest publicly disclosed figure.
As of 2026-07-06, the newest ad wave centers on a "MORE SALT" packet-reveal series and the Lemonade Iced Tea launch across Meta video and Google text/image formats.
LMNT defends its own brand name in paid search for years and rents outside credibility through physician- and independent-advertiser-run ads, a needed moat against recurring "is this a scam" backlash visible in its own evidence.