Rainbow Dust, a 7-in-1 mushroom-and-adaptogen powder blend positioned as a crash-free coffee alternative, sold DTC on subscription to UK wellness consumers, backed by a £2.5M seed round led by Five Seasons Ventures in January 2024.

paid-led, with Meta as the primary acquisition engine and a creator-affiliate layer that feeds back into paid creative.

~312,504 estimated monthly visits as of 2026-06-27, 113,681 Instagram followers, 75,000+ customers at the time of the seed raise, 400 active Google ads, and retail placement across Tesco, Sainsbury's, Boots, Whole Foods, and Holland & Barrett.

"Launching two new SKUs dropped CAC 50% overnight" (source), the founder's clearest signal that product expansion, not ad spend, was the actual acquisition lever.

Spacegoods reached ~£18M in revenue by running a single hero SKU through paid Meta for two years, keeping CAC flat by deliberately raising AOV, and only expanding product and channel once the core unit economics were proven.