Running

65 days (longevity = it's converting)

Hook

POV: Just started using Glow Maker and..." is displayed on screen. A woman with light brown hair pulled back is holding a small amber bottle labeled "MAELOVE THE GLOW MAKER ANTIOXIDANT SERUM" in her left hand, and a dropper with liquid in her right hand, positioned above the bottle. She is smiling broadly at the camera.

Audience

Women interested in skincare and improving their appearance, likely those in relationships, as indicated by the 'Husband randomly asked for a date night' text.

Why it works. UGC testimonial demonstrating a positive, relatable outcome of using a skincare product to drive product interest.

Running

3 days (new — still being tested)

Hook

POV: Just started using Glow Maker and..." A woman with light brown hair pulled back is smiling at the camera, holding a small amber bottle labeled "MAELOVE THE GLOW MAKER ANTIOXIDANT SERUM" in her left hand and a dropper with liquid in her right hand, positioned above the bottle.

Audience

Women interested in skincare, particularly those seeking products that enhance their appearance and potentially improve their relationships or self-confidence. The mention of 'husband' and 'date night' suggests a target audience of women in relationships.

Why it works. UGC testimonial demonstrating a positive, indirect outcome of product use to build relatability and desire.

Running

2 days (new — still being tested)

Hook

0:00-0:03, visual: A brown glass dropper bottle with a white label that says "MAELOVE THE GLOW MAKER ANTIOXIDANT SERUM" is shown. A clear liquid drips from a dropper into the bottle. On-screen text bubbles appear: "I tried vitamin c before and it burned", "How is this different from Skinceuticals?", audio: "I tried vitamin C serums before and I hated them. Is this any different?"

Audience

People who have tried vitamin C serums before and had negative experiences (burning, irritation, stickiness, orange tint) or are skeptical about their effectiveness and differentiation. The mention of 'Skinceuticals' suggests a target audience familiar with premium skincare brands.

Why it works. Problem-solution narrative combined with social proof and expert validation to overcome skepticism and position the product as a superior, gentle alternative for sensitive skin.

Hook

"If you're struggling with dark spots hyperpigmentation that was acne in the" - A woman with long brown hair, wearing a black top, is speaking directly to the camera in a bathroom setting.

Audience

Individuals struggling with hyperpigmentation, dark spots, melasma, or uneven skin tone, as explicitly stated in the hook and throughout the video.

Why it works. UGC problem-solution product demo to educate and persuade viewers about a two-step skincare routine for hyperpigmentation.

Hook

"This one is for my girls that have champagne taste but a beer budget because I totally understand." A woman with long brown hair and glasses is speaking directly to the camera, with several skincare product bottles and tubes floating around her head.

Audience

The opening line, "This one is for my girls that have champagne taste but a beer budget," directly signals the target audience as individuals who desire high-quality skincare but are budget-conscious. The comparison to expensive brands further reinforces this.

Why it works. This creative uses a comparison-based value proposition to position Maelove as an affordable luxury alternative, aiming to convert budget-conscious consumers seeking high-quality skincare.

Reach

100 upvotes · 40 comments · r/SkincareAddiction