Divi is a clean scalp and hair health brand selling serums ($48 hero Scalp Serum), shampoos, and Hair Growth Vitamins ($68) to women experiencing hair loss and thinning, with the co-founder reporting over 2 million units of the Scalp Serum sold to date.

Founder-led to creator-led: CEO Dani Austin Ramirez publicly documented her own hair loss before the product existed, converting her personal audience into launch-day demand, then handed amplification to a distributed TikTok creator ecosystem.

Roughly 98,252 monthly website visits (+8.9% over the last 3 months); 340,200 Instagram followers; approximately 500 total Google ads in the library with 84 active as of 2026-07-01; retail presence at 1,200+ Ulta Beauty locations; minority investment from Norwest Venture Partners (announced November 2024).

On a podcast, the co-founder reported approximately $40M in revenue in the brand's first year and projected roughly $55M for 2023, with the Norwest investment framed around a stated goal of $100M by end of 2025. Whether that target was reached is not confirmed in public sources.

The entire paid and organic machine is an industrialized echo of one founder's personal story, Divi turns postpartum loss, hormonal thinning, and identity grief into ad copy, creator scripts, and clinical credibility claims that collectively do the job the founder's personal audience did on launch day.