01 Snapshot
The one-glance read on who they are and how they grow. Each point is verifiable from the receipts above.
Functional chocolate bars with 6g plant-based protein and 4g fiber, positioned as a between-meal snack for health-conscious North American millennials, stocked in 10,000+ retail doors (Target, Walmart Canada, Whole Foods, Sprouts, Costco).
Founder-led reality show, the three co-founders broadcast the unfiltered behind-the-scenes of building a consumer packaged goods (CPG) company across Instagram, TikTok, and LinkedIn, converting followers into retail buyers before the product ever appears in their cart.
$32M in revenue in the most reported fiscal year, projecting ~$45M for FY ending May 2026 (Forbes, January 2026); 176,059 Instagram followers and 60M+ bars sold as of early 2026; 200+ ads in the Meta library as of July 6, 2026.
A 10+ creative Meta push around the PB&J flavor as of January 2026, running nostalgia reframes ("PB&J without the bread"), urgency-utility hooks ("PB&J, BUT YOU HAVE SHIT TO DO"), and social-proof volume angles simultaneously.
Their retail flywheel is emotionally powered: consumers who follow the founders' build-in-public story convert at shelf on narrative loyalty, which is why roughly 35,000 monthly website visitors can underpin $32M in annual revenue.