The one-glance read on who they are and how they grow. Each point is verifiable from the receipts above.
Luxury home fragrance and non-toxic cleaning products fronted by actress Courteney Cox, sold direct-to-consumer at homecourt.co amid a seed-funding stage.
Paid-led, running an always-on Google and Meta search and social ad program built around dedicated, offer-matched landing pages.
~43,655 monthly visits, 170,921 Instagram followers, and 43 active Google ads out of a ~200-ad library, all as of 2026-07-13.
Google tests target the generic "dish soap" and "hand soap" category terms plus a new refillable pouch product, all launched between 2026-06-15 and 2026-07-01, active as of 2026-07-13.
They run the same face and the same "Mandarin Basile is back" restock hook across at least eight distinct video edits, testing edit and format, not message.
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