The one-glance read on who they are and how they grow. Each point is verifiable from the receipts above.
Premium perinatal supplements (prenatal vitamins, egg quality, collagen, hydration) for women across fertility, pregnancy, postpartum, and perimenopause, with $22.6M raised and 135 employees as of April 2026.
Practitioner-led trust layer feeding a paid-search-dominant acquisition engine, with celebrity video creative amplifying Meta spend.
~360,607 estimated monthly visits (+26.5% over the trailing three months), 148,898 Instagram followers, 22 Google ads in library with the longest-running active placement at ~864 days (as of June 30, 2026), and 6,000+ enrolled clinicians in their practitioner referral network. No public revenue is disclosed; at 135 employees and $22.6M raised, MRR is estimated in the $1-3M range based on team scale, traffic, and pricing.
The 6,000-practitioner referral network is the trust infrastructure that makes premium pricing ($62.99 per prenatal multi, up to 25% off on subscription) and a near-864-day paid search placement both viable, because the hardest part of the sale happens in a clinician's office before the ad is ever seen.
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