Premium perinatal supplements (prenatal vitamins, egg quality, collagen, hydration) for women across fertility, pregnancy, postpartum, and perimenopause, with $22.6M raised and 135 employees as of April 2026.

Practitioner-led trust layer feeding a paid-search-dominant acquisition engine, with celebrity video creative amplifying Meta spend.

~360,607 estimated monthly visits (+26.5% over the trailing three months), 148,898 Instagram followers, 22 Google ads in library with the longest-running active placement at ~864 days (as of June 30, 2026), and 6,000+ enrolled clinicians in their practitioner referral network. No public revenue is disclosed; at 135 employees and $22.6M raised, MRR is estimated in the $1-3M range based on team scale, traffic, and pricing.

The 6,000-practitioner referral network is the trust infrastructure that makes premium pricing ($62.99 per prenatal multi, up to 25% off on subscription) and a near-864-day paid search placement both viable, because the hardest part of the sale happens in a clinician's office before the ad is ever seen.