Vertical SaaS platform combining EHR, AI-assisted documentation, compliance tools, and 600+ on-demand staff training classes built exclusively for IDD (intellectual and developmental disability) service providers, with publicly reported MRR of ~$234,319 across 375 active paying subscriptions.

Mission-led, demo-gated B2B with earned media as the awareness engine and relationship selling as the conversion mechanism.

~78,178 estimated monthly visits (+487.9% over the last 3 months); 375 paying organizations at ~$625 blended ARPU; 300+ provider organizations across 43 states as of December 2025; 10 active Google ads as of 2026-06-29; a GTM Engineer and Government Relations Manager among 4 open roles.

Founder and CEO Daniel Caridi described converting a volunteer Zoom fitness class from five participants to 80-100 per session during COVID and treating it as "a proof-of-concept that validated demand before formally launching" (source).

Kibu's 80.2% direct-traffic share is the visible footprint of a word-of-mouth business: in a compliance-paranoid, relationship-driven niche, earned media credibility (Good Morning America, People magazine, Forbes 30 Under 30) and a genuine mission origin story do more conversion work than ads or SEO ever could.