01 Snapshot
The one-glance read on who they are and how they grow. Each point is verifiable from the receipts above.
Clinically vetted, radically price-transparent skincare (the Forever Eye Mask reusable silicone pad at $28, Instant Angel moisturizer, Deliverance 3-in-1 serum, and Air Angel gel cream in the $30-$60 range) sold DTC and through Sephora, co-founded by Charlotte Palermino (Chief Brand Officer and TikTok skinfluencer), Joyce de Lemos (Chief of Product, clinical cosmetic chemist, @joycedeezy), and Marta Freedman, with Ryan Scott joining as hired CEO in October 2024.
Founder-led organic, with TikTok creator seeding and Google Search as the paid conversion layer.
~199,434 estimated monthly visits as of 2026-07-01 (down 20% over the prior 3 months); annual sales exceeded $10M (reported ~2024 alongside a 45% year-over-year growth figure at that time); Forever Eye Mask surpassed 200,000 units sold; Air Angel moved 50,000 TikTok Shop units in 2 months; 187,143 Instagram followers across 1,933 posts; approximately 200 Google ads in the library, 38 active as of 2026-07-01.
Charlotte Palermino built a TikTok audience as a skeptical skincare-ingredient critic before Dieux existed, turning the brand launch into a trust transfer rather than cold acquisition, with reported customer acquisition cost under $1 at peak organic momentum.