01 Snapshot
The one-glance read on who they are and how they grow. Each point is verifiable from the receipts above.
A free barcode-scanning app that rates food and cosmetics on ingredient safety, with a pay-what-you-can Premium tier, now at 85M+ users across 15 countries as of mid-2026.
Organic-led, word-of-mouth growth carried by the product's own scannable output rather than paid media or a founder audience.
≈1.35M monthly site visits (SimilarWeb estimate, -3.2% over the trailing 3 months) as of 2026-07-12, direct traffic at 48.9% of the mix, and combined paid search plus display under 0.2%.
The ingredient score itself is the marketing asset. It is legible and arguable enough that both fans and critics film it, and neither type of video needs Yuka's involvement to spread.
The rest of this teardown is for Pro
// teardowns with a similar GTM motion
sources & receipts (6)
Launch archives: Hacker News: A Yukaghir girl writes a love letter · Hacker News: Yuka but it doesn't use the archaic USDA guidelines · Hacker News: Yuka: A JavaScript Library for Developing Game AI · Hacker News: Tim Cook calls Yukari Kane book “nonsense”, it fails to capt · Hacker News: Yuka the Woolly Mammoth Just Gave Us the Oldest RNA Ever Seq · Hacker News: Atsuko Yukawa has been creating miniature, battery-powered w
Traffic, spend, and revenue figures are estimates as noted in the report; the links above are the primary public artifacts.