AI image and video generation for creators and professionals, reaching an estimated 21M+ registered Discord users as of June 2025 per secondary reporting.

founder-led / launch-led, an invite-gated Discord beta with no paid marketing at the outset, now backed by a Google Search ad program.

~10.7M monthly visits (-21.3% over the last 3 months) as of 2026-07-09, an estimated $500M in 2025 annual revenue per secondary aggregator reporting, and 25 of 39 Google ads still active.

ten Google ad variants are in test as of 2026-07-09, including new video-format creative first shown in May 2026 alongside a "Become a Creator" text ad.

growth still runs on unpaid visibility, Discord and creator reposts plus press coverage of new product bets, while paid search increasingly just defends the brand name as visits slide.