Beam (Beam Organics, Inc.) is a DTC wellness brand selling CBD and functional supplements (Dream sleep powder, Glow hormone/beauty blend, Biotic, Collagen, Creatine Gummies) to health-conscious consumers and athletes via shopbeam.com, with a new Sprouts Farmers Market retail presence.

Paid-led, with athlete credibility seeding creator UGC and a subscription-first conversion model.

~178,757 estimated monthly visits (down -32.1% over the observation period ending 2026-06-27), 500 active Google ads as of 2026-06-27, ~$3.3M estimated 2025 e-commerce revenue per Grips Intelligence, and athlete-investors including Baker Mayfield, Danica Patrick, and Billy Horschel.

"We are not a CBD company. We are a wellness company that uses CBD in some of our products.", the brand's own X post crystallizing their 2021 positioning pivot away from CBD stigma.

Beam's entire growth architecture was built on a single insight: if drug-tested professional athletes who cannot afford to be wrong about supplements stake their careers on your product, mainstream consumers follow, and those athletes become equity investors who are cheaper and more credible than any paid endorser.