A 28g protein, 0g sugar, 150-calorie bar built on proprietary EPG fat-replacement technology, priced at approximately $3 to $4 per bar (12-bar box is the primary DTC unit; a buy-four-get-one-free bundle runs on the site and in Google ads), targeting fitness enthusiasts and GLP-1/weight-loss consumers; the brand hit $1M in sales its first week (September 2024) and an estimated $102M in 2025 revenue run-rate by May 2025.

Founder-credibility-led, amplified by investor-as-earned-media.

~429K monthly visits as of July 3, 2026 (down 16.6% over the prior ~3 months), 56 Meta ads in rotation, 9 of 45 Google ads active with the longest-running at ~153 days, 117K Instagram followers averaging roughly 25% per-post engagement, $85M raised at a $725M valuation, and 3,000+ U.S. retail locations including Walmart and Target.

Co-founder Zach Ranen, on the $75M Series A: "This funding and acquisition give us the ability to scale our supply to meet demand, expand retail distribution, and accelerate innovation to help people build muscle and lose fat."

As of July 3, 2026, David's Google media agency Linus Technology is running three new video-format ads, the first video experiments on that channel, alongside a text ad headlined "The Facts on David Protein - Setting the Record Straight," a narrative-defense play that tracks to the early-2026 calorie-mislabeling class action.

The acquisition engine was assembled before a single bar sold: co-founder Peter Rahal recruited Andrew Huberman and Peter Attia as seed investors, embedding the brand's most powerful distribution channel directly into its cap table and giving it perpetual access to the highest-intent health-science consumer audiences in the country at zero ongoing media cost.