01 Snapshot
The one-glance read on who they are and how they grow. Each point is verifiable from the receipts above.
Sequence (sequencehq.com) is a B2B quote-to-revenue platform unifying configure-price-quote (CPQ), billing, and revenue recognition for high-growth SaaS, fintech, and AI companies, backed by a $20M Series A closed December 2025.
Founder-led, with customer acquisition driven by serial-exit credibility and CFO/RevOps operator-network referrals.
100+ customers and $1B+ in annual invoice volume automated as of the December 2025 Series A announcement; approximately 20,000 estimated monthly visits as of May 2026 (the latest estimate month), down 33.6% over the prior 3 months.
Three LinkedIn ads active as of July 2026 all run the "Sequence 2.0" product announcement, concentrating paid reach on the B2B finance buyer's home platform.
Sequence's growth runs on the serial-exit credibility of co-founders Riya Grover (CEO) and Eamon Jubbawy, which earns warm CFO/RevOps introductions and drives a 59.8% direct-traffic share, a durable structure nearly impossible to manufacture without comparable founder history.