01 Snapshot
The one-glance read on who they are and how they grow. Each point is verifiable from the receipts above.
A spreadsheet-style GTM data enrichment and AI outbound-agent platform for sales/RevOps teams that crossed $100M ARR in December 2025, per its own blog.
Community-led and content-led, with paid search and boosted LinkedIn posts layered on top rather than driving acquisition themselves.
~1.55M monthly visits (+3.9% over the last 3 months), ~14,000 customers as of January 2026, and a combined ~630-ad Google and LinkedIn library as of 2026-07-09.
As of 2026-07-09, Clay's newest Google tests are video creative launched in late June 2026, replacing the text-only ad format that has run for years.
Clay's growth engine, agencies who publicly build and resell Clay workflows as their own expertise, is now also its exposure point: a 2026 pricing overhaul is visibly pushing some of those same users toward alternatives on Reddit.