An AI GTM "System of Actions" running three named agents, Katie (outbound AI SDR), Alex (AI calling/inbound qualifier) and Luna (growth intelligence), sold to B2B revenue teams, reporting a $15M new-revenue run rate as of July 2026.

Paid-led, running roughly 330 combined Google and LinkedIn ads as of 2026-07-16 on top of an SEO glossary page and a branded education hub.

≈144,000 estimated monthly visits (+69.6% over the last 3 months) as of 2026-07-16; $32M raised across a 2025 seed and a $25M Series A announced July 8, 2026; 300+ customers including Snowflake, Deel and Atlassian as of July 2026.

CEO and co-founder Stav Levi-Neumark framed the company's ambition as "we are doing for marketing and sales what AWS did for cloud infrastructure," as reported in Israeli tech press covering the round.

As of 2026-07-16, Alta's newest LinkedIn creatives pivot from feature claims to a contrarian "AI SDRs failed miserably" framing that attacks the very AI-SDR category it sells into.

The paid engine predates the funding story. Google search ads bidding on rival tool names like Artisan and Amplemarket started in October 2024, months before any public seed or Series A announcement, making conquest-keyword ads, not a launch moment, the real first-customer channel.