Clean makeup and skincare formulated free of every known skin irritant, priced $12-$40 (lip jellies at $16, most items $20-$34), sold direct and exclusively through Sephora's 500+ North American doors, generating an estimated ~$575,682/mo in revenue.

Creator-led and retail-anchored, with paid search as the conversion capture layer.

667,457 monthly visits (+58% over the last 3 months), 570,379 Instagram followers, 200 active Google ads as of 2026-06-24, and a $28M Series A at a $228M valuation closed December 2023.

"Out clever, not outspend" is founder Amy Liu's stated operating principle for how Tower 28 competes against bigger-budget beauty brands (source).

Tower 28's entire acquisition loop rests on one clinical credential (National Eczema Association compliance) that converts skeptical sensitive-skin buyers across Sephora's physical shelf, TikTok creator content, and branded Google search, creating a compounding trust moat that generic "clean beauty" competitors cannot fast-follow.