Cometly is a marketing attribution platform for B2B SaaS teams that connects ad spend across 70+ integrations (ad platforms, CRMs, payment processors) to pipeline and revenue, with an AI chat layer for querying ad data, positioned explicitly as the B2B alternative to DTC-focused attribution tools.

Paid-assisted acquisition with organic search and a recurring affiliate network as the compounding foundation.

Publicly reported MRR of ~$201,349 across 305 active subscriptions (~$660 blended ARPU/mo); ~158,463 estimated monthly visits; 4 active Meta ads and 4 active Google ads as of 2026-06-28, with the oldest Google ad running approximately 1,350 days.

Co-founder Grant Cooper, in a recorded session with D2C agency Evestar, framed Cometly as the confidence layer that unlocks campaign structures you would never run on incomplete data, citing a client scaled from $40k to $180k per month in ad spend in four months once attribution was reliable (source).

Every acquisition surface (paid ads, organic content, the founder's social posts) runs the same single hook: your Facebook event match quality score is broken and it is costing you sales; the affiliate program then turns practitioners into a self-extending referral distribution layer.