Bikini-line and intimate body care (ingrown hair oils, exfoliating scrubs, professional wax) targeting consumers and estheticians, positioned as the creator of a category that previously had no defined name, with 2024 projected revenue of $14.7M and 35% year-over-year growth.

Multi-track DTC with a B2B2C wholesale engine: paid ads and creator UGC drive consumer awareness while 7,000+ independent salon accounts turn estheticians into a self-funded referral force for the DTC store.

~177,312 estimated monthly visits, up 16.3% over the trailing 3-month period; 240,095 Instagram followers across 2,254 posts; ~200 Google ads in library with 65 active as of 2026-07-02; nationwide presence in Ulta Beauty since March 2023.

"Don't sleep on the wholesale channel DTC folks. In the last year we've surpassed 2,000 individual doors carrying Bushbalm. What's shocking is that it involves no major retail, all independently owned locations with just 2 sales people managing it."

The salon wholesale channel is not a B2B revenue line with a separate DTC business beside it: estheticians recommending Bushbalm to their clients grew pro referrals from 3% to 15% of monthly DTC revenue, making every new salon account a self-funding acquisition channel for the consumer store.