01 Snapshot
The one-glance read on who they are and how they grow. Each point is verifiable from the receipts above.
An AI-native project accounting platform that layers job costing, AP automation, billing, and WIP reporting on top of a construction company's existing accounting system, aimed at contractors and developers doing $5M-$1B in annual revenue.
Paid-led demand capture (Google + LinkedIn) stacked on an owned vertical-media engine, not a self-serve product-led or personal-founder-audience motion.
~75,200 estimated monthly visits (-4.8% over the last 3 months), a $19M Series A closed July 2024 (bringing total funding to $26.4M), and >280 construction companies managing >$1.4B in project volume as of that same round.
As of 2026-07-10, Google is running new image-format creative and fresh landing pages first shown mid-June 2026, while LinkedIn is testing a colder, task-focused hook ("Stop hiring people to move data between systems").
Adaptive doesn't chase a single viral launch moment, it wedges into the construction back office via keyword-intent landing pages and a purpose-built trade podcast, then lets the CPA firms who already touch these customers' books do the referring.