High-protein, potato-chip-style chips and crackers made from chicken breast, egg whites, and bone broth, sold direct-to-consumer and through major retail grocers, backed by roughly $24.4M in total funding including a $20M round in April 2024.

Paid-led, with a creator-affiliate layer riding alongside a heavy Meta UGC-style ad rotation.

~38,200 estimated monthly site visits (+28.9% over the trailing 3 months), 72,786 Instagram followers, and 55 active Meta ads as of 2026-07-13.

Alongside its core man-on-the-street ad hooks, Wilde's newest Meta creatives try a blindfolded "Wilde vs. classic crackers" comparison and a "popcorn chicken" bowl demo, as of 2026-07-13.

Growth here is not a content-marketing SEO story, it's retail-seeded brand search (82.8% of traffic is organic search, almost entirely on their own branded terms) converted by a freshly relaunched paid UGC wave rather than a slow-tested winner set.