DTC skincare and body care formulated for melanin-rich skin, sold through buttahskin.com and retailers including Ulta Beauty, at an estimated $62,187/mo in revenue with visits down 14.7% over the last three months as of 2026-07-06.

Founder-led earned media at origin, now sustained by long-running paid search and a TikTok Shop creator army.

~58,187 monthly visits (-14.7% over 3 months), 138,801 Instagram followers across 1,693 posts, and 57 active Google ads plus 6 active Meta ads as of 2026-07-06, with the oldest active Google ad running roughly 1,537 days.

Meta's newest creative wave (a towel problem-agitation hook and a Vitamin C vs. retinol demo) went live within days of the 2026-07-06 observation date, alongside a second advertiser entity, Trophy Wife LLC, newly running Google search ads to the same domain.

The brand's growth was built almost entirely on founder Dorion Renaud's personal visibility and celebrity network, and with him having stepped back from day-to-day leadership, the current motion leans on paid search and TikTok Shop creators to hold the line rather than generate a new peak.