Nine stackable, hormone-free supplement formulas targeting the 34 recognized symptoms of perimenopause and menopause, sold DTC at season34.com and on Amazon, with individual formulas priced at $28.95 to $36.96, launched in January 2026 with seven trade-press features in the first 30 days and a NEXTY Award finalist designation at Natural Products Expo West.

Credential-led at launch, with a brief paid-search and video push in the pre-launch window, now running on Instagram organic with no detectable paid acquisition.

Approximately 661 estimated monthly visits, down 16.3% over the prior three months as of June 30, 2026; 4,036 Instagram followers across 84 posts; 11 Google ads that ran from November 2025 through early January 2026, all now inactive.

Season34 opened doors fast by leading with a clinical co-founder's OB/GYN credentials and earning seven trade features in its launch month, but six months post-launch it has not yet built a scalable acquisition channel and traffic is declining.