01 Snapshot
The one-glance read on who they are and how they grow. Each point is verifiable from the receipts above.
Vegan bath, body, and skincare products targeting women who want taboo body-care solutions (butt shaving, bikini-line care, body acne) at $30-$33 per item, sold DTC and across ULTA, Sephora EU, Target, Amazon, and TikTok Shop.
Creator-led organic TikTok engine that bootstrapped retail placement, now layered with paid search and Meta at scale.
2.1M TikTok followers, 52.2M total TikTok likes, 819K Instagram followers, ~259,553 estimated monthly website visits (as of 2026-07-02), 56+ active Meta ads, 25 active Google ads (as of 2026-07-02), and distribution in ULTA, Target, and Sephora EU.
Truly built its entire retail and DTC business by making body-care content so specific and taboo that no mainstream brand would touch it, turning "How to shave your butt" tutorials into a retail distribution lever.