Daily nutrition gummies packing 60 whole-food ingredients into a portable pouch for health-conscious consumers, capped by a $1.2B Unilever acquisition announced April 2026, described as the fastest $1B CPG exit on record.

Creator-led DTC, with a programmatic micro-influencer gifting engine feeding a massive paid Meta and Google machine.

~1.5M estimated monthly visits (+21.3% over the prior 3-month period), 1,138 active Meta ads and 800 active Google ads as of June 24, 2026; the founder reported $300M ARR in August 2025 and 7,000+ retail doors at time of acquisition.

"We ran hundreds of ad angle tests per month, found the ones that stuck, and built fully personalized funnels - landing page, pop-up, email, SMS - tailored to each winning angle rather than running a generic funnel." (source)

The actual growth machine is a programmatic creator gifting loop: automated outreach to 500+ micro-influencers per week generates UGC that gets recycled directly into paid Meta ads, creating a self-reinforcing creative flywheel at industrial scale.