Plant-based, Cold Processed® scalp treatments and hair-loss systems (serums, shampoos, dermastamps, peptide treatments) for prestige beauty buyers, co-founded by trichologist and celebrity hairstylist Helen Reavey and co-founder Colm Mackin; the brand claimed the scalp-care-as-skincare positioning before it reached mainstream and launched in 235+ Sephora U.S. doors in 2023 after turning down the retailer's first approach in year one.

Paid-led, with a TikTok creator-affiliate network seeding branded awareness and Sephora retail validating the brand for first-time buyers who won't purchase DTC.

Approximately 76,459 estimated monthly visits, down roughly 30.9% over the last three months; 133,492 Instagram followers across 1,780 posts; approximately 44 Google ads in the transparency library with 11 active as of July 1, 2026; $10M raised across two rounds from CULT Capital, a consumer-brand venture firm.

Site traffic is in a meaningful decline despite sustained paid-ad activity across Meta and Google, pointing to a rising-CAC environment where branded-search demand is shrinking faster than paid spend can replace it.