An AI-driven intermittent fasting, nutrition, and weight-loss coaching app (built around the in-app AI coach "Avo"), reporting roughly $160M ARR as of October 2025.

Paid-UGC-led, not founder-led or organic-led: the growth engine is a mass-scale, segmented display and video ad machine, not a founder audience or a content flywheel.

~17.1M estimated monthly visits (+33.8% over the last 3 months) as of 2026-07-11, a Google ad library of roughly 70,000 ads with the longest active line running 441 days, ~1.1M Instagram followers, and a $35M Series B led by Kevin Hart's HartBeat Ventures in October 2025 (total raised to date ~$45M across all rounds).

As of ads first shown 2026-07-09 and 2026-07-10, the newest tests localize a "how much to walk to drop cortisol and lose weight" angle into French, Portuguese, and English variants in parallel.

Their organic search footprint is dominated by their own brand terms, meaning it functions as a downstream recapture layer for paid-generated demand, not an independent discovery engine, while the real edge is a segmentation-and-localization machine that turns one core claim into hundreds of age, weight, and language variants at a ~70,000-ad scale.