Indexsy is a founder-run SEO agency, SaaS tool portfolio, and digital asset holding company built by Jacky Chou for growth-stage founders and operators, which self-reported $261,661 in a single month (August 2025) across 13 revenue sources and publicly reports a current MRR of ~$49,317 across 19 active paying subscriptions.

Founder-led, build-in-public.

Jacky Chou brings 60,315 X followers and 12,760 LinkedIn followers to the business, the site draws ~45,411 estimated monthly visits (+31.1% over the prior three months), and publicly reported MRR sits at ~$49,317 across 19 active paying subscriptions (~$2,596 blended ARPU), far below the $261,661 self-reported total in August 2025.

"We were able to get into 100 listicles for under $100," Jacky Chou posted on X in February 2026, describing a pivot from traditional link building to generative engine optimization (getting the brand named in AI answer engines like ChatGPT).

A decade of radical daily P&L transparency built a 60,000-follower audience and a multi-six-figure business, but a product pivot toward gray-hat automation tools triggered a community backlash in early 2026 that coincides with a severe contraction in the publicly reported subscription base.