An AI humanizer that rewrites AI-generated text to evade academic and commercial detectors (Turnitin, a plagiarism and AI-detection platform used by universities globally, and GPTZero, a widely adopted standalone AI-text detector), targeting students and professional writers at $14.99-$19.99/month on monthly billing or approximately $10/month on annual plans, with a free detection-only tier and publicly reported MRR of ~$37,319 from 2,250 active paying subscriptions at ~$17 blended ARPU.

Branded-search-and-direct-led, built on student category anxiety and peer referral in a high-demand niche, with no founder-facing public presence.

~18,865 estimated monthly visits, down 67.3% over the last three months as of 2026-07-01; 2,250 active paying subscriptions; the business is listed for acquisition at a $1.5M asking price described as approximately a 2.6x revenue multiple at the time of listing.

Lunchbreak rode early category tailwind in the AI-detection-evasion niche to real revenue, but a 67.3% traffic collapse and an active sale listing make this a cautionary study in what happens when demand does all the acquisition work and then softens.