Plant-based hair wellness serums, supplements, shampoos, and conditioners targeting women experiencing hair thinning and shedding, sold DTC at $49–$160 per product (GRO Hair Serum at $49–$64, kits at $99–$160, subscriptions at a discount) and through 400+ Sephora US stores, drawing an estimated 677,718 monthly visits trending up 41.6% over the last 3 months.

Paid-led at scale, with display and paid search accounting for over half of all traffic, layered with a systematic creator-UGC program on TikTok and Instagram.

$80M raised from General Atlantic (2021), reported $90M+ in annual revenue that year with an estimated $100M+ by 2022-2023, a third-party 2025 DTC-site-only revenue estimate of approximately $22M (likely understating total by excluding Sephora retail), 420,956 Instagram followers, and approximately 600 Google ads in library with 139 active as of 2026-07-02.

Vegamour built a paid acquisition machine anchored on a single emotionally loaded problem (visible hair thinning), made the economics work through a subscription model and a reported 60% repeat-customer base, and extended reach cheaply by building a creator-challenge structure that turns one influencer relationship into multiple serialized posts.