How food, beverage & wellness brands get customers
Functional sodas, supplements, and better-for-you CPG live or die on creative volume and community proof. Here is how the growing ones actually spend their attention and their ad budgets.
8 companies broken down100% run paid ads361K median monthly visitstop channels: meta ads, influencer, paid search
How Olipop gets customers716K visits/mo
channels: influencer · meta ads · affiliates
How Bloom Nutrition gets customers505K visits/mo
channels: influencer · seo · meta ads
How David Protein gets customers429K visits/mo
channels: influencer · meta ads · pr
How Needed gets customers361K visits/mo
channels: partnerships · paid search · meta ads
How Spacegoods gets customers313K visits/mo
channels: meta ads · paid search · affiliates
How Beam gets customers179K visits/mo
channels: paid search · influencer · tiktok ads
How Hiyo gets customers58K visits/mo
channels: influencer · meta ads · events
How Season34 gets customers661 visits/mo
channels: pr · instagram · marketplace
Methodology: ad presence from the public Meta/Google/LinkedIn ad libraries bound to verified company pages; traffic is a SimilarWeb-style estimate, directional. Aggregates across the whole archive live on the Growth Data page.
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