How companies get customers
Category- and channel-level reads across every teardown in the archive, computed from public data: live ad libraries, traffic mix, launch history. Updated as new teardowns publish.
How AI companies get customers
10 teardowns · 90% run paid ads · top channels: paid search, seo, founder x
How SaaS companies get customers
19 teardowns · 89% run paid ads · top channels: paid search, founder x, seo
How DTC skincare & beauty brands get customers
9 teardowns · 100% run paid ads · top channels: influencer, meta ads, paid search
How food, beverage & wellness brands get customers
8 teardowns · 100% run paid ads · top channels: meta ads, influencer, paid search
How e-commerce brands get customers
18 teardowns · 100% run paid ads · top channels: meta ads, influencer, paid search
Founder-led growth, measured
16 teardowns · 88% run paid ads · top channels: founder x, paid search, founder youtube
Community-led growth: Reddit, HN and forums
4 teardowns · 75% run paid ads · top channels: reddit, paid search, founder x
Creator & UGC growth engines
22 teardowns · 100% run paid ads · top channels: influencer, meta ads, paid search
Aggregate numbers live on the Growth Data page. A new teardown publishes free every day: get it by email.
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