How companies get customers

Category- and channel-level reads across every teardown in the archive, computed from public data: live ad libraries, traffic mix, launch history. Updated as new teardowns publish.

How AI companies get customers

8 companies · 88% run paid ads · top channels: seo, programmatic seo, influencer

How SaaS companies get customers

10 companies · 90% run paid ads · top channels: seo, founder x, influencer

Founder-led growth, measured

4 companies · 100% run paid ads · top channels: founder x, seo, influencer

Creator & UGC growth engines

9 companies · 89% run paid ads · top channels: influencer, seo, paid search

Aggregate numbers live on the Growth Data page. A new teardown publishes free every day: get it by email.

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