How do DTC skincare and beauty brands get customers?

Across 9 companies Systemaic has broken down in this group, 100% run paid ads and the most common top acquisition channels are influencer, meta ads, paid search, marketplace. Each company below has a full evidence-based teardown of its customer-acquisition playbook.

How DTC skincare & beauty brands get customers

Skincare and beauty is the most paid-competitive corner of DTC. These teardowns break down the creative strategies, creator pipelines, and ad libraries behind brands that are growing anyway.

9 companies broken down100% run paid ads199K median monthly visitstop channels: influencer, meta ads, paid search

How MEDICUBE US gets customers987K visits/mo

DTC beauty & cosmetics brand. Est. ~$962,070/mo revenue, 986,738 visits/mo, +30% 3mo.

channels: influencer · meta ads · marketplace

How Tower 28 Beauty gets customers667K visits/mo

DTC beauty & cosmetics brand. Est. ~$575,682/mo revenue, 667,457 visits/mo, +58% 3mo.

channels: partnerships · influencer · paid search

How Image Skincare gets customers382K visits/mo

DTC beauty & cosmetics brand. Est. ~$724,132/mo revenue, 382,380 visits/mo, +79% 3mo.

channels: affiliates · paid search · partnerships

How Truly Beauty gets customers260K visits/mo

channels: tiktok ads · meta ads · marketplace

How Dieux Skin gets customers199K visits/mo

channels: influencer · marketplace · paid search

How Topicals gets customers197K visits/mo

channels: influencer · meta ads · paid search

How Maelove Skincare gets customers155K visits/mo

DTC beauty & cosmetics brand. Est. ~$214,242/mo revenue, 154,604 visits/mo, +35% 3mo.

channels: seo · affiliates · meta ads

How Sulwhasoo gets customers131K visits/mo

DTC consumer brand. Est. ~$441,484/mo revenue, 130,810 visits/mo, +41% 3mo.

channels: influencer · meta ads · seo

How Crown Affair gets customers130K visits/mo

channels: meta ads · affiliates · influencer

Methodology: ad presence from the public Meta/Google/LinkedIn ad libraries bound to verified company pages; traffic is a SimilarWeb-style estimate, directional. Aggregates across the whole archive live on the Growth Data page.

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