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the ad library

532 winning video ads.
Proven by run-time, not opinions.

The actual creatives 74 fast-growing companies keep paying for on Meta, LinkedIn and TikTok, some for 1,286+ days straight. Filter by hook, run-time and platform. Every ad links to the full teardown of how that company grows.

39 ads match · showing 12 free

Tower 28 Beauty ad creative
Tower 28 Beauty177 days
why it worksShowcase a single product in a clean, direct manner to highlight its color and branding, aiming to generate interest and recognition.adapt itFor a single product ad, use a clean, high-resolution, centered shot of the product against a neutral background to eliminate distractions and highlight the product's features.

why it worksShowcase a single product in a clean, direct manner to highlight its color and branding, aiming to generate interest and recognition.

adapt itFor a single product ad, use a clean, high-resolution, centered shot of the product against a neutral background to eliminate distractions and highlight the product's features.

proven winnermetaproduct-shotcuriosity
David Protein ad creative
David Protein107 days
why it worksRisk-reversal and value-add promotion to encourage trial of multiple product variations and drive initial purchase volume.adapt itStart your ad creative with a direct question that addresses a common pain point or hesitation your target audience might have about your product.

why it worksRisk-reversal and value-add promotion to encourage trial of multiple product variations and drive initial purchase volume.

adapt itStart your ad creative with a direct question that addresses a common pain point or hesitation your target audience might have about your product.

proven winnermetaproduct-shotproblem-agitation
Topicals ad creative
Topicals77 days
why it worksThis creative uses scarcity and exclusivity to drive immediate purchases of a restocked beauty product.adapt itFor a restocked product, prominently display 'Back in Stock' as the primary headline to trigger immediate interest and a sense of urgency.

why it worksThis creative uses scarcity and exclusivity to drive immediate purchases of a restocked beauty product.

adapt itFor a restocked product, prominently display 'Back in Stock' as the primary headline to trigger immediate interest and a sense of urgency.

proven winnermetatext-heavycuriosity
Tower 28 Beauty ad creative
Tower 28 Beauty70 days
why it worksProduct-focused visual presentation to introduce the brand and its mascara product to potential customers.adapt itFor physical products, include an open or 'in-use' version alongside closed packaging to demonstrate functionality and texture.

why it worksProduct-focused visual presentation to introduce the brand and its mascara product to potential customers.

adapt itFor physical products, include an open or 'in-use' version alongside closed packaging to demonstrate functionality and texture.

proven winnermetaproduct-shotcuriosity
Maelove Skincare65 days
why it worksUGC testimonial demonstrating a positive, relatable outcome of using a skincare product to drive product interest.adapt itStart your ad with a 'POV' text overlay and show your product in hand, hinting at a positive change without fully revealing it, to build anticipation.

why it worksUGC testimonial demonstrating a positive, relatable outcome of using a skincare product to drive product interest.

adapt itStart your ad with a 'POV' text overlay and show your product in hand, hinting at a positive change without fully revealing it, to build anticipation.

proven winnermetaugc-talking-headcuriosity
Spacegoods59 days
why it worksUGC product unboxing and discount code promotion to drive direct sales for a starter kit.adapt itFor a product bundle, visually unbox or display each item clearly, verbally listing them to reinforce the value proposition.

why it worksUGC product unboxing and discount code promotion to drive direct sales for a starter kit.

adapt itFor a product bundle, visually unbox or display each item clearly, verbally listing them to reinforce the value proposition.

current pushmetab-roll-voiceovercuriosity
Spacegoods59 days
why it worksUGC product demo with a direct discount code to drive immediate purchases of a starter kit.adapt itFor any product bundle or kit, create a short video that visually showcases each individual item included, either by unboxing or pointing to them one by one.

why it worksUGC product demo with a direct discount code to drive immediate purchases of a starter kit.

adapt itFor any product bundle or kit, create a short video that visually showcases each individual item included, either by unboxing or pointing to them one by one.

current pushmetaugc-talking-headcuriosity
Comfrt ad creative
Comfrt50 days
why it worksLeverage a Q&A format to provide insider shopping tips, driving perceived value and encouraging off-season purchases for 'Comfrt hoodies'.adapt itUse an interactive Q&A sticker on your static image or video creative, posing a question directly relevant to your product's purchase timing or common customer concerns.

why it worksLeverage a Q&A format to provide insider shopping tips, driving perceived value and encouraging off-season purchases for 'Comfrt hoodies'.

adapt itUse an interactive Q&A sticker on your static image or video creative, posing a question directly relevant to your product's purchase timing or common customer concerns.

current pushmetalifestylecuriosity
Act+Acre ad creative
Act+Acre50 days
why it worksDirectly advertise a product with a clear discount to drive immediate sales.adapt itEnsure product packaging in your ad is legible and highlights key selling points (e.g., ingredients, size, unique process) to inform potential customers at a glance.

why it worksDirectly advertise a product with a clear discount to drive immediate sales.

adapt itEnsure product packaging in your ad is legible and highlights key selling points (e.g., ingredients, size, unique process) to inform potential customers at a glance.

current pushmetaproduct-shotbold-claim
Act+Acre ad creative
Act+Acre50 days
why it worksValue-add product bundle promotion to acquire new customers by offering a free welcome kit with a discounted core product.adapt itPresent a clear, high-value 'free' offer in the main headline, explicitly showing the original price crossed out to establish perceived value.

why it worksValue-add product bundle promotion to acquire new customers by offering a free welcome kit with a discounted core product.

adapt itPresent a clear, high-value 'free' offer in the main headline, explicitly showing the original price crossed out to establish perceived value.

current pushmetaproduct-shotbold-claim
Sulwhasoo49 days
why it worksProduct launch announcement with key benefit highlighting to generate interest and drive initial sales for a new cosmetic item.adapt itFor new product launches, prominently display 'NEW' or 'JUST DROPPED' near the product image and clearly state the product's core function in the headline.

why it worksProduct launch announcement with key benefit highlighting to generate interest and drive initial sales for a new cosmetic item.

adapt itFor new product launches, prominently display 'NEW' or 'JUST DROPPED' near the product image and clearly state the product's core function in the headline.

current pushmetaproduct-shotcuriosity
Tower 28 Beauty ad creative
Tower 28 Beauty46 days
why it worksClean product presentation to highlight brand identity and product simplicity for aesthetic-conscious consumers.adapt itUse a clear, uncluttered product shot with your brand name and key identifiers (like a brand number or slogan) in a high-contrast, bold font directly on the packaging or as an overlay.

why it worksClean product presentation to highlight brand identity and product simplicity for aesthetic-conscious consumers.

adapt itUse a clear, uncluttered product shot with your brand name and key identifiers (like a brand number or slogan) in a high-contrast, bold font directly on the packaging or as an overlay.

current pushmetaproduct-shotcuriosity

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