532 winning video ads.
Proven by run-time, not opinions.

why it worksFlash sale scarcity notification to drive immediate purchases for a scalp serum product.

adapt itFrame your ad creative within a recognizable system notification (e.g., 'AirDrop', 'New Message') to disrupt the scroll and deliver a concise, urgent message.

why it worksProduct-centric visual appeal with clear health benefit callouts to attract health-conscious consumers looking for a 'new kind of soda'.

adapt itFor any product with clear health or performance benefits, integrate the top 2-3 most compelling metrics directly onto the product packaging in the creative, ensuring they are legible and central.

why it worksSensory-rich product showcase combined with health benefit claims to position OLIPOP as a delicious and healthier soda alternative.

adapt itUse fast-paced, visually appealing B-roll footage of your product and its key ingredients, synchronized with an original, memorable jingle or sound effect in the first half of your ad.

why it worksHighlighting key health benefits and a unique flavor profile through a visually appealing product shot to attract health-conscious consumers.

adapt itEnsure your product packaging in ads clearly shows key health benefits (e.g., low sugar, high fiber, low calorie) with large, readable text.

why it worksProduct-centric visual appeal with clear health benefit callouts to attract health-conscious consumers looking for alternative beverages.

adapt itFor a product with clear health benefits, ensure the most impactful nutritional facts (e.g., low sugar, high fiber, low calorie) are clearly visible and highlighted on the product packaging in your creative.

why it worksComparative marketing to highlight generational differences in product messaging and appeal to a broad audience through humor and relatability.

adapt itPresent two distinct, contrasting approaches to a product or problem side-by-side, labeling each with a recognizable demographic or style to invite comparison and humor.

why it worksShowcase product variety and key health benefits (less sugar, digestive health) through a vibrant, fast-paced montage to attract health-conscious soda drinkers.

adapt itUse quick cuts or transformations of your product in the first 3 seconds to showcase variety or a key feature, paired with an upbeat sound.

why it worksApology-driven scarcity and value proposition to convert new customers interested in health supplements.

adapt itStart your ad with an unexpected, attention-grabbing statement that creates a curiosity gap, forcing the viewer to engage further to understand the message.

why it worksApology-driven discount + value proposition to convert new customers interested in health supplements.

adapt itStart your ad with an unusual or counter-intuitive statement that directly addresses the viewer and creates a question they feel compelled to answer by continuing to read/watch.

why it worksProblem-solution demonstration targeting physically demanding professions to position LMNT as the essential hydration for sustained performance.

adapt itIdentify a core pain point of your target audience. Show a visual representation of that pain point, then use direct, short text overlays to articulate the internal struggle or feeling associated with it. Repeat this pattern to deepen the agitation before introducing the solution.

why it worksProduct feature highlight + benefit-driven messaging to attract health-conscious consumers to a 'new kind of soda'.

adapt itUse dynamic visual transitions between different product variations in the first 3 seconds of a video ad to immediately grab attention.

why it worksProduct showcase of a new collection to generate interest and drive traffic to the brand's offerings.

adapt itWhen launching a new product line, display multiple items together in an appealing arrangement with clear 'new drop' messaging in the first 3 seconds of the video.