532 winning video ads.
Proven by run-time, not opinions.

why it worksUGC testimonial with visual product demonstration and before-after effect to build trust and drive product adoption for acne-prone skin.

adapt itShow your product being used in a relatable, everyday scenario, clearly demonstrating its key benefit (e.g., for a cleaning product, show the 'before' mess and 'after' clean surface).

why it worksProblem-solution framing with clear product benefits to attract health-conscious consumers looking for sustained energy.

adapt itStart your ad with a direct question or statement that articulates a common pain point your product solves.

why it worksFounder-led problem/solution narrative to establish credibility and demonstrate product efficacy across diverse active lifestyles.

adapt itHave your founder or a key team member share their personal 'aha!' moment that led to the product's creation, focusing on a relatable problem and the product's transformative impact.

why it worksProblem-solution framing using a relatable aspirational image to attract global company leaders seeking operational efficiency.

adapt itShow a 'before' (implied or actual struggle) and an 'after' (your product's solution leading to ease/success) in a single frame, making the 'after' visually appealing and distinct.

why it worksProblem-solution framing using a relatable aspirational image to attract decision-makers in global companies seeking operational efficiency.

adapt itShow your target audience in an aspirational, relaxed state that contrasts with their current pain point, implying your product enables this desired outcome.

why it worksProblem-solution framing with aspirational imagery to attract global business leaders seeking operational efficiency.

adapt itShowcase your product enabling an aspirational outcome that contrasts sharply with a common pain point. Use a visually distinct element (e.g., a brightly colored prop) to highlight the desired state.

why it worksProblem-solution framing using a relatable visual metaphor to position the brand as a solution for operational complexity in global companies.

adapt itUse a visual that starkly contrasts the typical pain point of your target audience with the desired outcome your product provides. For example, if your product solves financial stress, show someone relaxed and smiling while managing finances.

why it worksEducational content marketing to build product awareness and establish the product's core benefit by explaining a key ingredient.

adapt itStart your video with a direct, intriguing question about a key ingredient or benefit of your product, displayed as on-screen text and spoken aloud.

why it worksProduct-focused branding and social proof to build trust and inform potential customers about a skin-soothing product.

adapt itFeature any relevant certifications or endorsements prominently on your product packaging or in your ad creative to leverage third-party validation.

why it worksCost comparison and value proposition to highlight the affordability of HeyGen Creator for video production.

adapt itCreate a detailed, itemized list of the traditional costs associated with solving the problem your product addresses, ensuring the total is a high number.

why it worksCost comparison and value proposition to convert content creators to an annual subscription.

adapt itCreate an itemized list of the typical, high costs associated with solving the problem your product addresses, showing the total before revealing your product's price.

why it worksApology-driven re-engagement with a high-value discount to convert an existing audience segment.

adapt itStart your ad with a bold, unexpected statement or question that directly addresses a perceived oversight or common customer pain point to immediately grab attention.