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the ad library

532 winning video ads.
Proven by run-time, not opinions.

The actual creatives 74 fast-growing companies keep paying for on Meta, LinkedIn and TikTok, some for 1,286+ days straight. Filter by hook, run-time and platform. Every ad links to the full teardown of how that company grows.

14 ads match · showing 12 free

LMNT34 days
why it worksProduct demonstration and lifestyle association to build brand recognition and appeal to an active, health-conscious audience.adapt itOverlay your product's two most compelling benefits as on-screen text within the first 6 seconds of your video, ensuring they are legible and concise.

why it worksProduct demonstration and lifestyle association to build brand recognition and appeal to an active, health-conscious audience.

adapt itOverlay your product's two most compelling benefits as on-screen text within the first 6 seconds of your video, ensuring they are legible and concise.

testingmetab-roll-voiceovercuriosity
LMNT32 days
why it worksProduct demonstration and benefit-led messaging to educate active consumers on the unique selling points of an electrolyte drink.adapt itIdentify a counter-intuitive or surprising benefit of your product and display it as large, bold on-screen text within the first 3 seconds of your video.

why it worksProduct demonstration and benefit-led messaging to educate active consumers on the unique selling points of an electrolyte drink.

adapt itIdentify a counter-intuitive or surprising benefit of your product and display it as large, bold on-screen text within the first 3 seconds of your video.

testingmetab-roll-voiceovercuriosity
LMNT30 days
why it worksProduct feature highlight with aspirational lifestyle imagery to attract health-conscious and active consumers.adapt itIdentify a common misconception or a unique, surprising benefit of your product and use it as prominent on-screen text in the first few seconds of your ad.

why it worksProduct feature highlight with aspirational lifestyle imagery to attract health-conscious and active consumers.

adapt itIdentify a common misconception or a unique, surprising benefit of your product and use it as prominent on-screen text in the first few seconds of your ad.

testingmetab-roll-voiceovercuriosity
LMNT30 days
why it worksProduct demonstration with benefit-driven text overlays to educate and attract active, health-conscious consumers.adapt itLead with a clear, concise benefit as on-screen text in the first 3 seconds, then immediately follow with visual evidence or specific data supporting that benefit.

why it worksProduct demonstration with benefit-driven text overlays to educate and attract active, health-conscious consumers.

adapt itLead with a clear, concise benefit as on-screen text in the first 3 seconds, then immediately follow with visual evidence or specific data supporting that benefit.

testingmetab-roll-voiceovercuriosity
True Classic25 days
why it worksThis creative uses a pattern interrupt hook followed by aspirational lifestyle imagery to build brand association and desirability for a 'classic' aesthetic.adapt itStart your ad with an unrelated, visually intriguing clip (3 seconds max) and an on-screen text overlay that poses a question or makes a mysterious statement to pique viewer interest.

why it worksThis creative uses a pattern interrupt hook followed by aspirational lifestyle imagery to build brand association and desirability for a 'classic' aesthetic.

adapt itStart your ad with an unrelated, visually intriguing clip (3 seconds max) and an on-screen text overlay that poses a question or makes a mysterious statement to pique viewer interest.

testingmetatext-overlay-montagecuriosity
Anua US21 days
why it worksA step-by-step product demonstration with a relatable problem-solution narrative, culminating in a flash sale to drive immediate purchases from a broad audience interested in K-beauty.adapt itBegin your creative with a clear visual of the problem your product solves, followed by a quick cut to the desired 'after' state. Use on-screen text to explicitly state the problem and solution.

why it worksA step-by-step product demonstration with a relatable problem-solution narrative, culminating in a flash sale to drive immediate purchases from a broad audience interested in K-beauty.

adapt itBegin your creative with a clear visual of the problem your product solves, followed by a quick cut to the desired 'after' state. Use on-screen text to explicitly state the problem and solution.

current pushmetaugc-talking-headcuriosity
LMNT18 days
why it worksThis creative uses a product demonstration and lifestyle imagery to highlight key product benefits and associate the brand with an active, healthy lifestyle, aiming to build brand awareness and desire.adapt itIdentify the top 2-3 most compelling benefits of your product and display them as large, clear on-screen text within the first 10 seconds of your video.

why it worksThis creative uses a product demonstration and lifestyle imagery to highlight key product benefits and associate the brand with an active, healthy lifestyle, aiming to build brand awareness and desire.

adapt itIdentify the top 2-3 most compelling benefits of your product and display them as large, clear on-screen text within the first 10 seconds of your video.

testingmetab-roll-voiceovercuriosity
Buttah Skin13 days
why it worksThis creative uses social proof from admired public figures and relatable models to promote a skincare line specifically for melanin-rich skin, aiming to drive direct sales.adapt itIdentify 2-3 public figures or micro-influencers whose appearance aligns with your product's benefits. Create a short montage of their images with on-screen text highlighting a key benefit (e.g., 'Ageless skin at 40') and a voiceover connecting their look to your product's solution.

why it worksThis creative uses social proof from admired public figures and relatable models to promote a skincare line specifically for melanin-rich skin, aiming to drive direct sales.

adapt itIdentify 2-3 public figures or micro-influencers whose appearance aligns with your product's benefits. Create a short montage of their images with on-screen text highlighting a key benefit (e.g., 'Ageless skin at 40') and a voiceover connecting their look to your product's solution.

current pushmetaugc-talking-headcuriosity
Caraway10 days
why it worksShowcasing a variety of kitchen product bundles with changing color options to appeal to diverse aesthetic preferences and highlight a value proposition, aiming to drive traffic to a bundled offer.adapt itStart your ad with a clear, concise value proposition or discount offer as prominent on-screen text within the first 3 seconds.

why it worksShowcasing a variety of kitchen product bundles with changing color options to appeal to diverse aesthetic preferences and highlight a value proposition, aiming to drive traffic to a bundled offer.

adapt itStart your ad with a clear, concise value proposition or discount offer as prominent on-screen text within the first 3 seconds.

testingmetatext-overlay-montagebold-claim
Buttah Skin7 days
why it worksThis creative uses celebrity social proof and relatable product demonstrations to build trust and drive direct sales for a skincare line targeting melanin-rich skin.adapt itFeature aspirational figures (celebrities, influencers, or highly satisfied customers) who embody the desired outcome of your product, explicitly linking their positive attributes to your offering.

why it worksThis creative uses celebrity social proof and relatable product demonstrations to build trust and drive direct sales for a skincare line targeting melanin-rich skin.

adapt itFeature aspirational figures (celebrities, influencers, or highly satisfied customers) who embody the desired outcome of your product, explicitly linking their positive attributes to your offering.

current pushmetaugc-talking-headcuriosity
Needed6 days
why it worksThis creative uses a personal narrative and product integration to demonstrate a simplified, effective wellness routine for busy mothers, aiming to build trust and drive product consideration.adapt itStart your ad with a clear, relatable problem statement that your target audience faces, immediately followed by a bold, counter-intuitive claim about how you solved it, using on-screen text and spoken audio.

why it worksThis creative uses a personal narrative and product integration to demonstrate a simplified, effective wellness routine for busy mothers, aiming to build trust and drive product consideration.

adapt itStart your ad with a clear, relatable problem statement that your target audience faces, immediately followed by a bold, counter-intuitive claim about how you solved it, using on-screen text and spoken audio.

testingmetab-roll-voiceoverbold-claim
Divi5 days
why it worksA direct-to-camera UGC-style testimonial to introduce a hair care product and its benefits, aiming to convert viewers seeking hair routine improvements.adapt itStart your video with a direct question or statement that speaks to a common problem or desire of your target audience, using 'you' to create a personal connection.

why it worksA direct-to-camera UGC-style testimonial to introduce a hair care product and its benefits, aiming to convert viewers seeking hair routine improvements.

adapt itStart your video with a direct question or statement that speaks to a common problem or desire of your target audience, using 'you' to create a personal connection.

testingmetaugc-talking-headcuriosity

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