532 winning video ads.
Proven by run-time, not opinions.

why it worksProblem-solution framing with a clear value proposition and call to action to acquire new users for an investor database.

adapt itStart your ad with a direct question or statement that articulates the primary pain point of your target audience in their own language.

why it worksDemonstrate a clear product improvement through a before-and-after comparison to convince business decision-makers of the value proposition.

adapt itFor any product that improves an existing process or outcome, create a direct visual comparison showing the 'pain point' (before) and the 'ideal state' (after) side-by-side. Ensure the 'after' clearly highlights the benefit of your product.

why it worksProblem-agitation to resonate with founders experiencing fundraising difficulties, aiming to position a solution as the next logical step.

adapt itCreate a visual list of 3-5 specific, common pain points or questions your target audience frequently asks, formatted as if they are searching for answers online.

why it worksProblem-solution framing to introduce a note-taking product as a solution for managing a busy schedule.

adapt itStart your ad with a direct, relatable question that highlights a common pain point your product solves, using large, clear text.

why it worksProblem-solution framing targeting online sellers to introduce Photoroom as a tool for improving product images.

adapt itIdentify a core problem your target audience faces and present it as a direct question in your ad's primary text or visual, using an underline or highlight to emphasize the key pain point.

why it worksEmotional problem-agitation and solution-framing with a discount offer to convert individuals concerned about hair loss.

adapt itIdentify the deepest, often unstated, emotional consequence of the problem your product solves. Frame your hook around this profound loss or threat to identity, using strong, direct language.

why it worksProblem-solution framing to position Speak as an alternative to traditional or recreational activities for language acquisition.

adapt itIdentify two common, time-consuming activities your target audience engages in that are tangential to your product's benefit. Create a headline that says 'Stop [Activity 1]. Stop [Activity 2]. Start [Your Product's Core Benefit].'

why it worksProblem-solution framing with a visual before-and-after, combined with a limited-time discount and bonus incentives, to drive immediate purchase.

adapt itStart your ad with a direct, bold question about a specific pain point your product solves, using large, clear text.

why it worksProblem-solution framing with a direct comparison to common alternatives to position a new product as the superior, urgent solution.

adapt itStart your creative with a direct question that highlights a common, urgent problem your target audience faces, using bold text for emphasis.

why it worksProblem-solution comparison to highlight product benefits and drive immediate action.

adapt itCreate a visual timeline or list comparing common pain points your target audience experiences without your product to the ideal scenario with your product, using specific, time-bound examples.

why it worksProblem-solution comparison using a calendar-like visual to highlight increased efficiency and productivity with the product.

adapt itCreate two distinct timelines or workflows for a common user problem. Detail the pain points and inefficiencies in the 'before' timeline and show a streamlined, positive outcome in the 'after' timeline, directly attributing the improvement to your product.

why it worksProblem-solution framing with a clear call to action to convert individuals seeking to leave their 9-5 jobs into Academy members.

adapt itStart your creative with a direct question that addresses a core problem or aspiration of your target audience, using their specific language.