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the ad library

532 winning video ads.
Proven by run-time, not opinions.

The actual creatives 74 fast-growing companies keep paying for on Meta, LinkedIn and TikTok, some for 1,286+ days straight. Filter by hook, run-time and platform. Every ad links to the full teardown of how that company grows.

27 ads match · showing 12 free

Tower 28 Beauty ad creative
Tower 28 Beauty177 days
why it worksShowcase a single product in a clean, direct manner to highlight its color and branding, aiming to generate interest and recognition.adapt itFor a single product ad, use a clean, high-resolution, centered shot of the product against a neutral background to eliminate distractions and highlight the product's features.

why it worksShowcase a single product in a clean, direct manner to highlight its color and branding, aiming to generate interest and recognition.

adapt itFor a single product ad, use a clean, high-resolution, centered shot of the product against a neutral background to eliminate distractions and highlight the product's features.

proven winnermetaproduct-shotcuriosity
David Protein ad creative
David Protein107 days
why it worksRisk-reversal and value-add promotion to encourage trial of multiple product variations and drive initial purchase volume.adapt itStart your ad creative with a direct question that addresses a common pain point or hesitation your target audience might have about your product.

why it worksRisk-reversal and value-add promotion to encourage trial of multiple product variations and drive initial purchase volume.

adapt itStart your ad creative with a direct question that addresses a common pain point or hesitation your target audience might have about your product.

proven winnermetaproduct-shotproblem-agitation
Topicals ad creative
Topicals77 days
why it worksThis creative uses scarcity and exclusivity to drive immediate purchases of a restocked beauty product.adapt itFor a restocked product, prominently display 'Back in Stock' as the primary headline to trigger immediate interest and a sense of urgency.

why it worksThis creative uses scarcity and exclusivity to drive immediate purchases of a restocked beauty product.

adapt itFor a restocked product, prominently display 'Back in Stock' as the primary headline to trigger immediate interest and a sense of urgency.

proven winnermetatext-heavycuriosity
Tower 28 Beauty ad creative
Tower 28 Beauty70 days
why it worksProduct-focused visual presentation to introduce the brand and its mascara product to potential customers.adapt itFor physical products, include an open or 'in-use' version alongside closed packaging to demonstrate functionality and texture.

why it worksProduct-focused visual presentation to introduce the brand and its mascara product to potential customers.

adapt itFor physical products, include an open or 'in-use' version alongside closed packaging to demonstrate functionality and texture.

proven winnermetaproduct-shotcuriosity
Comfrt ad creative
Comfrt50 days
why it worksLeverage a Q&A format to provide insider shopping tips, driving perceived value and encouraging off-season purchases for 'Comfrt hoodies'.adapt itUse an interactive Q&A sticker on your static image or video creative, posing a question directly relevant to your product's purchase timing or common customer concerns.

why it worksLeverage a Q&A format to provide insider shopping tips, driving perceived value and encouraging off-season purchases for 'Comfrt hoodies'.

adapt itUse an interactive Q&A sticker on your static image or video creative, posing a question directly relevant to your product's purchase timing or common customer concerns.

current pushmetalifestylecuriosity
Act+Acre ad creative
Act+Acre50 days
why it worksDirectly advertise a product with a clear discount to drive immediate sales.adapt itEnsure product packaging in your ad is legible and highlights key selling points (e.g., ingredients, size, unique process) to inform potential customers at a glance.

why it worksDirectly advertise a product with a clear discount to drive immediate sales.

adapt itEnsure product packaging in your ad is legible and highlights key selling points (e.g., ingredients, size, unique process) to inform potential customers at a glance.

current pushmetaproduct-shotbold-claim
Act+Acre ad creative
Act+Acre50 days
why it worksValue-add product bundle promotion to acquire new customers by offering a free welcome kit with a discounted core product.adapt itPresent a clear, high-value 'free' offer in the main headline, explicitly showing the original price crossed out to establish perceived value.

why it worksValue-add product bundle promotion to acquire new customers by offering a free welcome kit with a discounted core product.

adapt itPresent a clear, high-value 'free' offer in the main headline, explicitly showing the original price crossed out to establish perceived value.

current pushmetaproduct-shotbold-claim
Tower 28 Beauty ad creative
Tower 28 Beauty46 days
why it worksClean product presentation to highlight brand identity and product simplicity for aesthetic-conscious consumers.adapt itUse a clear, uncluttered product shot with your brand name and key identifiers (like a brand number or slogan) in a high-contrast, bold font directly on the packaging or as an overlay.

why it worksClean product presentation to highlight brand identity and product simplicity for aesthetic-conscious consumers.

adapt itUse a clear, uncluttered product shot with your brand name and key identifiers (like a brand number or slogan) in a high-contrast, bold font directly on the packaging or as an overlay.

current pushmetaproduct-shotcuriosity
Caraway ad creative
Caraway45 days
why it worksShowcase a complete cookware set with a focus on aesthetic appeal and implied functionality to attract customers looking to upgrade their kitchenware.adapt itWhen selling a set, always photograph the entire collection together to convey value and completeness, even if individual items are also sold separately.

why it worksShowcase a complete cookware set with a focus on aesthetic appeal and implied functionality to attract customers looking to upgrade their kitchenware.

adapt itWhen selling a set, always photograph the entire collection together to convey value and completeness, even if individual items are also sold separately.

current pushmetaproduct-shotcuriosity
Caraway ad creative
Caraway45 days
why it worksShowcase a single product in a clean, aspirational setting to highlight its aesthetic appeal and quality for potential buyers.adapt itFor a product with strong visual appeal, use a clean, isolated product shot on a neutral background to eliminate distractions and emphasize the product's aesthetics.

why it worksShowcase a single product in a clean, aspirational setting to highlight its aesthetic appeal and quality for potential buyers.

adapt itFor a product with strong visual appeal, use a clean, isolated product shot on a neutral background to eliminate distractions and emphasize the product's aesthetics.

current pushmetaproduct-shotcuriosity
Caraway ad creative
Caraway45 days
why it worksShowcase a single product with a clean, aspirational aesthetic to attract customers looking for stylish kitchen upgrades.adapt itPhotograph your product in isolation against a pure white or light grey background, ensuring optimal lighting to highlight its color and texture without distractions.

why it worksShowcase a single product with a clean, aspirational aesthetic to attract customers looking for stylish kitchen upgrades.

adapt itPhotograph your product in isolation against a pure white or light grey background, ensuring optimal lighting to highlight its color and texture without distractions.

current pushmetaproduct-shotcuriosity
Caraway ad creative
Caraway45 days
why it worksShowcase a complete, aesthetically pleasing product set to appeal to design-conscious consumers and drive desire for a kitchen upgrade.adapt itFor product shots, always show the full range or a complete set of your product in a single, well-composed image to convey value and aesthetic harmony.

why it worksShowcase a complete, aesthetically pleasing product set to appeal to design-conscious consumers and drive desire for a kitchen upgrade.

adapt itFor product shots, always show the full range or a complete set of your product in a single, well-composed image to convey value and aesthetic harmony.

current pushmetaproduct-shotcuriosity

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