TEARDOWN Caraway · DTC cookware · broken downAD LIBRARY hook live 1,286 days · still spendingGROWTH affiliate program detected · 3,500+ creatorsTEARDOWN Comfrt · 4,000+ live Meta ads · broken downSIGNAL TikTok pixel added · channel expansion incomingAD LIBRARY recruiting ad, not a product ad · 240+ days liveTEARDOWN Caraway · DTC cookware · broken downAD LIBRARY hook live 1,286 days · still spendingGROWTH affiliate program detected · 3,500+ creatorsTEARDOWN Comfrt · 4,000+ live Meta ads · broken downSIGNAL TikTok pixel added · channel expansion incomingAD LIBRARY recruiting ad, not a product ad · 240+ days live

// growth intelligence for builders

Building is solved.
Distribution isn't.

We break down how growing companies actually get customers: their ads, creators, affiliates, and traffic. One teardown, free, every day.

What companies actually DID, not what they say in an interview.

solo founder, $4k MRR

The competitive research I kept meaning to do and never did.

DTC operator

Every teardown ends with plays I can run that afternoon.

build-in-public founder

One ad hook rewrote my landing page. Trial signups doubled in a week.

indie SaaS founder

What companies actually DID, not what they say in an interview.

solo founder, $4k MRR

The competitive research I kept meaning to do and never did.

DTC operator

Every teardown ends with plays I can run that afternoon.

build-in-public founder

One ad hook rewrote my landing page. Trial signups doubled in a week.

indie SaaS founder

the hook library

100 winning ad hooks, proven by run-time.

The exact opening lines of ads that fast-growing companies keep paying for, some for 1,202+ days straight. An ad that keeps running is an ad that converts: the market already voted. Pulled from the live ad libraries of 30 companies we've broken down, with the reason each one stops the scroll. Updated as new teardowns land, every day.

#1MEDICUBE US
problem-agitation1,202 days live

What Makes Your Skin Look Lifeless?

The opening question directly addresses a common skin concern, immediately resonating with viewers experiencing dull skin and prompting them to seek a solution.

#2MEDICUBE US
bold-claim1,101 days live

Sold over 280M pads Worldwide One Pad, Tighter Pores!

The bold claim of 'Sold over 280M pads Worldwide' immediately establishes massive popularity and scale, making viewers curious about the product.

#3Buttah Skin
problem-agitation905 days live

Dark Spot Solution. Even skin tone and fade dark spots. Shop our Dark Spots Kit today.

The on-screen text immediately presents a common skin concern (dark spots) and offers a solution, directly addressing a potential viewer's problem.

#4MEDICUBE US
curiosity903 days live

WHICH K-BEAUTY MOISTURIZER IS RIGHT FOR YOU?

The question directly addresses the viewer, creating a curiosity gap about which product might be suitable for them.

#5MEDICUBE US
social-proof898 days livevideo

The K-beauty glass glow is REAL!

The opening visual immediately showcases the desired outcome (glowing skin) combined with a bold claim and social proof (5-star rating), creating curiosity about how to achieve this result.

#6Act+Acre
problem-agitation720 days live

Stem Cell Hair Loss Treatments. Trichologist developed, clinically tested systems to stop hair thinning and hair loss.

The image directly shows a solution being applied to hair, which immediately signals a product for hair care, specifically hair loss, to those experiencing the problem.

#7Image Skincare
problem-agitation252 days livevideo

RAPID WEIGHT LOSS IMPACTS SKIN AGING

The opening text presents a relatable problem for many people, immediately agitating a potential concern about skin aging after weight loss.

#8Image Skincare
problem-agitation252 days livevideo

worried about sagging and dull facial skin

The opening directly addresses a relatable skin concern, immediately drawing in viewers who share this problem.

#9Comfrt
bold-claim244 days live

MAKE UP TO $30,000/MONTH

The bold claim of earning "MAKE UP TO $30,000/MONTH" immediately captures attention by promising significant financial gain.

#10Image Skincare
relatable problem240 days livevideo

After my rapid weight loss I was feeling great,

The hook immediately presents a relatable problem for a specific audience (those who have experienced rapid weight loss) and sets up a solution.

90 more below — and a new breakdown like this every day.

The hooks come from full company teardowns: the ad library, the traffic mix, the plays behind the growth. One teardown, free, in your inbox daily.

#11Image Skincare
social-proof231 days live

READERS' CHOICE 2024 NEWBEAUTY WINNER

The prominent 'WINNER' badge immediately signals credibility and quality, prompting viewers to investigate the product further.

#12Cometly
problem-agitation228 days live

YOUR MATCH SCORE IS COSTING YOU SALES!

The bold claim directly addresses a potential financial loss for the viewer, creating immediate concern and a desire to understand the problem.

#13Cometly
problem-agitation228 days live

Struggling With Pixel Accuracy?

This opening stops the scroll by directly addressing a common pain point for advertisers, creating an immediate sense of relatability and prompting the viewer to seek a solution.

#14Liinks
bold-claim144 days live

DISEÑOS ÚNICOS PARA EQUIPOS, LIGAS Y TORNEOS

The bold claim of 'unique designs' combined with a visual of multiple customized sports jerseys immediately communicates the product and its primary benefit, stopping the scroll for anyone interested

#15Maelove Skincare
problem-agitation109 days live

Thinning at the Crown? - Full Follicle Routine - Fight Hormonal Thinning

The headline directly addresses a common and often distressing problem, immediately grabbing the attention of those experiencing hair thinning.

#161Lookup
bold-claim104 days live

Catch 87% More Fraud Sign-ups

The bold claim of catching a high percentage of fraud immediately grabs attention by promising a significant benefit.

#171Lookup
bold-claim104 days live

with an underline. Below this, large dark blue text reads

The bold claim 'Start in Minutes' combined with the brand name and icon creates a curiosity gap about what can be started so quickly.

#18Tower 28 Beauty
curiosity96 days livevideo

What is Hypochlorous Acid?

The question on screen immediately prompts the viewer to seek an answer, stopping the scroll to hear the explanation.

#19Topicals
curiosity81 days live

on a red rectangular badge, above the text

The 'NEW' badge and the bold title 'The Advanced Dark Spot Essentials' immediately signal a new solution to a common skin concern, prompting viewers to learn more.

#20Topicals
bold-claim81 days live

NEW The Brightening Essentials Set Our best-selling brightening & clearing essentials, for less

The bold claim of a "NEW" product set with "best-selling" items and a promise of "for less" immediately signals value and novelty to the viewer.

#21Angel Match
problem-agitation74 days livevideo

STRUGGLING TO FIND INVESTORS FOR YOUR STARTUP?

The opening immediately presents a relatable problem for startup founders, prompting them to consider if the solution being offered applies to them.

#22Angel Match
problem-agitation74 days livevideo

Raising money for my startup was

The opening words immediately present a relatable problem for founders, agitating a common pain point and prompting viewers to seek a solution.

#23Angel Match
problem-agitation74 days livevideo

HOW MUCH TIME HAVE YOU WASTED

This opening stops the scroll by directly posing a relatable problem to the viewer, immediately agitating a pain point about wasted time.

#24Angel Match
problem-agitation73 days live

Hunting for Investors for Your Startup?

The opening question directly addresses a common pain point for startup founders, immediately signaling relevance to the target audience.

#25Sprout (formerly Prep.ai)
curiosity70 days live

AI Job Search App for 2026

The mention of an "AI Job Search App for 2026" creates curiosity about what this future-oriented app entails and why it's being highlighted now.

#26Spacegoods
bold-claim61 days livevideo

Win the morning, win the day ✨

The bold claim of 'Win the morning, win the day' combined with the visual of a product for morning routine creates an immediate curiosity gap about how this product achieves such a benefit.

#27LocalRank.so
bold-claim58 days live

LOCALRANK The First AI Local SEO Agent

The bold claim of being 'The First AI Local SEO Agent' combined with the prominent branding and clear visual of a solution immediately signals innovation and relevance to a specific professional audie

#28Sulwhasoo
curiosity52 days livevideo

NEW UV-WISE ON-THE-GO SUN CUSHION SPF 50+

The 'NEW' label and product name create curiosity about a novel sun protection product.

#29Act+Acre
curiosity50 days livevideo

There's a reason why it's always sold out on Sephora and on our own website.

The opening line immediately creates curiosity by highlighting the product's consistent sell-out status, implying high demand and effectiveness.

#30Act+Acre
curiosity50 days livevideo

guess how much for this entire kit?

The opening text asks a direct question about the price of an unseen kit, creating immediate curiosity about what the kit contains and its value.

#31Act+Acre
bold-claim50 days live

Stock Up With Your FSA/HSA Funds

The opening text immediately presents a financial benefit and a call to action, directly addressing a common consumer need related to health spending accounts.

#32Sulwhasoo
curiosity49 days livevideo

UV WISE ON-THE-GO SUN CUSHION SPF 50+

The prominent 'NEW' text and the visually appealing, reflective product packaging create curiosity about the new item.

#33Spacegoods
bold-claim48 days live

Lose weight even if you cheat!

This opening stops the scroll by presenting a bold and counter-intuitive claim about weight loss that promises an easy solution to a common problem.

#34Tower 28 Beauty
curiosity46 days live

in orange are visible across the top, and the numbers

The clear packaging and simple, bold branding create a clean aesthetic that draws the eye and makes the viewer wonder what the product is.

#35Topicals
bold-claim46 days live

FADED STARTER KIT 3-Step Brightening and Clearing Routine

The bold, large text immediately presents a clear solution to a common skin concern, prompting further investigation.

#36Topicals
bold-claim46 days live

For all skin types and shades.

The bold claim "For all skin types and shades" directly addresses a common concern in skincare, immediately signaling inclusivity and broad applicability to a diverse audience.

#37Comfrt
curiosity45 days livevideo

Are you seeing this right now?

The opening question directly addresses the viewer, creating immediate engagement and curiosity about what they should be seeing.

#38Comfrt
curiosity43 days livevideo

the new dreamer blanket colors are so perfect

The on-screen text makes a bold claim about new colors, prompting viewers to continue watching to see what the new colors are.

#39Comfrt
relatable problem43 days livevideo

my dreamer blankets are all i need during that time of the month

The opening visual of someone falling into a large, soft blanket combined with the on-screen text immediately signals a relatable comfort-seeking behavior during a specific, often uncomfortable, time

#40Anua US
curiosity41 days livevideo

How to layer a Korean skincare for glass skin and get foundation allegations?

The hook immediately poses a question about achieving 'glass skin' and 'foundation allegations,' creating curiosity about the skincare routine and its results.

#41Anua US
bold-claim41 days livevideo

Hot deal just dropped. I had acne, but now glass skin.

The hook stops the scroll by presenting a bold claim of transforming acne-prone skin to 'glass skin' using the products shown, creating immediate curiosity about the solution.

#42Anua US
scarcity40 days live

Official Store Exclusive ENDS TODAY All products up to 50% OFF

The prominent 'ENDS TODAY' text immediately creates a sense of urgency and fear of missing out, prompting viewers to pay attention to the offer.

#43Indexsy
bold-claim35 days livevideo

WE DON'T DO SEO THE 'NORMAL' WAY

The bold claim immediately challenges conventional wisdom, creating a curiosity gap about an alternative approach to SEO.

#44Indexsy
problem-agitation35 days livevideo

If your page has been stuck

The hook immediately addresses a relatable problem for anyone involved in SEO, creating an instant connection and desire for a solution.

#45Indexsy
problem-agitation35 days live

How do I rank higher on Google THIS WEEK?

The opening immediately presents a common and urgent problem for businesses, prompting viewers to seek a solution.

#46Sprout (formerly Prep.ai)
curiosity34 days live

Mercor Review: Pros, Cons, and Alternatives

The headline presents a review of a specific product/service ('Mercor') and promises a balanced perspective ('Pros, Cons, and Alternatives'), which creates curiosity for those interested in career dev

#47Spacegoods
problem-agitation32 days livevideo

I usually struggle to focus for more than 15 minutes before my brain switches off it honestly feels like I've got 27 tabs open at once 🧠

This opening stops the scroll by immediately presenting a relatable problem that many viewers experience, creating an instant connection and curiosity for a solution.

#48Gruns
curiosity24 days livevideo

This is a huge bag of gummies.

The unexpected size of the gummy bag creates immediate curiosity about the product and its contents.

#49Gruns
relatable problem24 days livevideo

POV: You're on a GLP-1 but you're not backed up for days because you cracked the code...

The hook immediately addresses a common and uncomfortable side effect of GLP-1 medications, creating instant relatability and curiosity for those experiencing it.

#50Gruns
problem-agitation24 days live

Poop More While On a GLP-1

The bold, direct, and slightly provocative headline immediately addresses a common side effect of GLP-1 medications, creating a curiosity gap for those experiencing it.

#51Gruns
problem-agitation21 days livevideo

Need gut support? 👀

The opening immediately presents a common health problem and offers a solution, creating a curiosity gap for viewers experiencing gut issues.

#52Anua US
curiosity21 days livevideo

How to lay a Korean skincare for glass skin and get foundation aliations.

The opening visual of multiple products and the promise of 'glass skin' and 'foundation aliations' creates curiosity about the skincare routine being presented.

#53Buttah Skin
problem-agitation13 days livevideo

You think I'm using some random hotel wash cloth on my face?!

The opening question directly challenges a common, relatable skincare habit (using hotel washcloths), immediately engaging the viewer by implying a better alternative.

#54RankAI
problem-agitation10 days live

IS CHATGPT RECOMMENDING YOUR COMPETITORS?

This opening stops the scroll by posing a direct, provocative question relevant to businesses, immediately agitating a potential pain point related to AI visibility and competition.

#55RankAI
bold-claim10 days live

THE EXACT FRAMEWORK TO RANK #1 ON CHATGPT

This opening stops the scroll by making a specific, high-value claim that promises a direct solution to a common goal for many users of AI tools.

#56Tower 28 Beauty
curiosity8 days livevideo

post workout non-negotiable for healthy glowy skin

The overlay text creates curiosity about a 'non-negotiable' item for 'healthy glowy skin' post-workout, a relatable desire for many viewers.

#57Vegamour
problem-agitationvideo

Stop Settling For Surface-level Results Quick Fixes Inconsistent Results

The opening visual of a sweet gummy combined with text highlighting common frustrations with beauty products creates a curiosity gap, suggesting a solution to these problems.

#58Vegamour
problem-agitationvideo

I struggle with fullness around the hairline, and all the little hairs along my hair line needed a little direction.

This opening stops the scroll by immediately presenting a relatable hair problem that many viewers, especially those with curly hair or baby hairs, can identify with, creating an instant connection an

#59Vegamour
bold-claimvideo

1 Hair Serum Sold Every 15 Seconds*

This opening stops the scroll by presenting a bold, quantifiable claim about product popularity, immediately signaling high demand and effectiveness.

#60LocalRank.so
bold-claimvideo

Want your first SEO client in 90 days?

The opening presents a bold claim and a clear, desirable outcome for a specific audience, immediately addressing a potential pain point for aspiring SEO professionals.

#61LocalRank.so
problem-agitationvideo

When someone Ask ChatGPT best plumber near me

The hook immediately presents a relatable scenario for local businesses, leveraging the current relevance of AI (ChatGPT) to agitate a potential problem: not being found by AI recommendations.

#62Suno
curiosity

Had a riff. Left with a record.

The opening text presents a concise, intriguing statement about creative output, prompting the viewer to understand the context.

#63Kibu
bold-claim

in black text, above the word

The bold claim of being the 'EASIEST' immediately grabs attention and creates curiosity about what is being described as easy.

#64LocalRank.so
problem-agitation

Want to quit your 9-5 with local SEO?

The opening question directly addresses a common desire (quitting a 9-5 job) and proposes a specific solution (local SEO), immediately engaging viewers who share this problem.

#65Vegamour
curiosity14 days live

12 Foods That Can Lower Cortisol for a Healthier Body, Mind & Hair

The headline presents a specific number of items and a clear benefit, prompting the viewer to click to learn more about how to achieve a 'Healthier Body, Mind & Hair'.

#66Spacegoods
relatable problem10 days live

I used to neck 3 coffees before 11am.

The opening text presents a common problem of excessive coffee consumption, which is relatable to many viewers.

#67Buttah Skin
other7 days live

products, with the brand name and website

The grid layout immediately presents a variety of products from a single brand, allowing viewers to quickly scan offerings.

#68Caraway
bold-claim6 days live

We were founded as a non-toxic home company in 2019. Today, 8 U.S. states and the EU have moved to restrict PFAS, or forever chemicals, in cookware.

The opening text immediately presents a strong statement about the company's founding principle and current regulatory actions, creating a sense of importance and relevance for the viewer.

#69Caraway
curiosity5 days live

WE'RE SORRY, WE CAN'T, DON'T HATE US

The apologetic and slightly mysterious handwritten note immediately piques curiosity about what the brand is sorry for and why they can't do something.

#70Caraway
bold-claim4 days live

We were founded as a non-toxic home company in 2019.

The opening text immediately establishes the company's core value and origin, setting a clear expectation for the brand's identity.

#71Sulwhasoo
bold-claim2 days live

ICONIC BEST SELLERS SAVE UP TO 30% JUNE 23-26

The bold claim of "SAVE UP TO 30%" immediately signals a discount on popular products, creating an incentive for the viewer to look closer.

#72Sulwhasoo
bold-claim1 days livevideo

Korea's iconic bestsellers, up to 30% off for Amazon Prime Day.

The hook immediately presents a value proposition and a time-sensitive offer for well-known products, creating immediate interest for potential buyers.

#731Lookup
bold-claim1 days live

Validate phone, email, and IP data in a flash.

The bold claim of quickly validating data addresses a common business need, stopping the scroll for those seeking efficiency in data verification.

#74Postiz
bold-claimvideo

EXPOSING powerful AI you should know.

The bold claim of "EXPOSING powerful AI" creates a curiosity gap, making viewers want to know what AI tools are being revealed.

#75Postiz
curiosityvideo

EXPOSING powerful AI you should know. Make sure you save this video for later.

The hook uses a bold claim of "EXPOSING powerful AI" and a direct call to action to "save this video for later" to pique curiosity and encourage continued viewing.

#76Caraway
curiosityvideo

I know what this is and...

The opening creates curiosity by showing an excited individual about to reveal the contents of a box, prompting viewers to wonder what is inside.

#77Tower 28 Beauty
social-proofvideo

Hi, I'm Amy Liu, and I'm the CEO and founder

The hook immediately establishes credibility and authority by introducing the speaker as the CEO and founder of the brand, creating an instant connection and trust with the viewer.

#78Codédex
target-audience-specificvideo

this is for the girlies who want to get into coding

The hook directly addresses a specific audience ('girlies who want to get into coding'), creating immediate relevance and curiosity for that group.

#79Cometly
problem-agitationvideo

Do you need help tracking your advertising data on Facebook? This tool is going to be for you.

The opening directly addresses a common pain point for advertisers, immediately offering a solution to those who struggle with Facebook ad tracking.

#80Indexsy
bold-claimvideo

If You're Not Doing AI SEO... You're Already Behind

The bold claim presented as on-screen text immediately creates a sense of urgency and fear of missing out, prompting viewers to watch to understand what AI SEO is and why they might be behind.

#81Maelove Skincare
relatable problemvideo

This one is for my girls that have champagne taste but a beer budget because I totally understand.

The hook immediately addresses a common consumer dilemma (desire for luxury vs. budget constraints), creating relatability and drawing in viewers who share this experience.

#82Maelove Skincare
relatable problemvideo

POV: you found a product that helps with collagen production in your 30s

The opening text presents a relatable problem for a specific age group, immediately signaling relevance to the target audience and creating curiosity about the solution.

#83Maelove Skincare
curiosityvideo

This is what almost 50 looks like Wanna know my glowing secret?

The hook uses a bold claim about age and a question to create curiosity about the woman's 'glowing secret,' prompting viewers to continue watching for the answer.

#84ChatDash
bold-claimvideo

The businesses that figure this out aren't just cutting sales headcount.

The hook immediately presents a bold claim about businesses and sales, creating a curiosity gap about what 'this' refers to and what the alternative is.

#85Sprout (formerly Prep.ai)
bold-claimvideo

pov: I applied to 1000+ jobs

The bold claim of applying to '1000+ jobs' immediately creates a curiosity gap, making viewers wonder about the outcome of such a large number of applications.

#86Sprout (formerly Prep.ai)
problem-agitationvideo

About to graduate and I find this NOW? 😭😭

The hook stops the scroll by presenting a relatable problem (finding something useful too late) and using emojis to convey strong emotion, creating a curiosity gap about what 'this' is.

#87Cometly
curiosityvideo

I think having the third party attribution

The speaker immediately starts discussing 'third party attribution' which is a specific, technical term that creates curiosity for anyone in digital marketing or advertising.

#88Codédex
problem-agitationvideo

I'm not skilled enough to do coding

The opening text presents a common self-limiting belief, immediately resonating with viewers who might share this sentiment and making them curious about a solution.

#89fastwrite.io
bold-claimvideo

Ich habe meine Bachelorarbeit mit einer 1,1 bestanden und ich verrate euch, wie ich es in kurzer Zeit geschafft habe.

The bold claim of achieving a high grade on a Bachelor's thesis, combined with the promise of revealing how, creates a strong curiosity gap for students facing similar academic challenges.

#90fastwrite.io
problem-agitationvideo

Sind es Plagiate, wenn man KI Tools für die Bachelorarbeit benutzt?

The hook immediately addresses a common and significant concern for students, creating a curiosity gap about the answer to a pressing academic problem.

#91fastwrite.io
bold-claimvideo

Hausarbeit 3x schneller schreiben – direkt in Microsoft Word

The bold claim of writing academic papers 3x faster directly addresses a common pain point for students, immediately grabbing attention with a promise of efficiency.

#92fastwrite.io
relatable problemvideo

Dieses Video geht dann alle, die eine Hausarbeit schreiben, also bleibt dran und speichert das Video, weil ihr werdet es auf jeden Fall gebrauchen.

The speaker directly addresses a specific audience (those writing a 'Hausarbeit' - term paper) and offers a solution, creating immediate relevance and a reason to continue watching.

#93Rezi
bold-claimvideo

HR doesn't want you to know this...

The bold claim that HR is hiding information creates a curiosity gap, making the viewer want to know what secret tool is being referred to.

#94Rezi
problem-agitationvideo

Resume Rejected? 😔 Watch this reel till the END!

The opening directly addresses a common and frustrating problem for job seekers, immediately agitating a pain point and promising a solution if the viewer watches to the end.

#95Rezi
curiosityvideo

Email rejections if they were people

The opening text and visual immediately create a curiosity gap by personifying a common, frustrating experience, making the viewer wonder how email rejections would be portrayed as people.

#96Rezi
bold-claimvideo

If You Want to Be More Successful, Become More Articulate

The bold claim directly addresses a common desire for success, immediately grabbing attention by promising a clear path to achieving it.

#97Buttah Skin
curiosityvideo

Do you ever notice how black women just age different?

The opening question creates a curiosity gap by highlighting a perceived difference in aging among Black women, prompting viewers to continue watching for an explanation.

#98Beam
bold-claimvideo

drinking my skincare, thyroid support, hormone support, mood support, beauty enhancer, cognition support, immune support and electrolytes all in one the second i wake up because it helps me feel like myself again

The bold claim of 'drinking my skincare' and other benefits immediately creates curiosity about the product and its efficacy.

#99Suno
curiosityvideo

I made a song for my sister Sarah.

The opening text and spoken line immediately create curiosity about the song and the sister's new girlfriend.

#100Beam
curiosityvideo

How do you get so tan when the UV is so low?

The question overlayed on the video creates a curiosity gap, making the viewer wonder how the woman achieves her tan despite low UV levels.

That's the library. The teardowns behind it go deeper.

Every hook here traces to a company we broke down end to end. Get one full teardown, free, every day.

Want the full story behind any of these? Each hook comes from a company we've broken down end to end: the ad library, the traffic mix, the plays a smaller company can adapt. One teardown is free every day at systemaic.com/start.