532 winning video ads.
Proven by run-time, not opinions.

why it worksProblem-solution framing with a clear value proposition and call to action to acquire new users for an investor database.

adapt itStart your ad with a direct question or statement that articulates the primary pain point of your target audience in their own language.

why it worksThis creative uses a relatable problem-solution narrative, leveraging expert authority and a simplified routine to convert viewers frustrated with complex skincare into customers for a targeted product line.

adapt itStart your ad by clearly stating a common, painful problem your target audience faces, using a visual that directly illustrates the problem and text that verbalizes the internal monologue of the customer.

why it worksExpert testimonial and product demonstration highlighting value, sustainability, and unique product benefits to convert users seeking healthier hair solutions.

adapt itIdentify a common pain point related to your product's category (e.g., cost, complexity, ineffectiveness) and immediately address it in the hook. Then, provide a clear cost comparison that positions your product as a better value.

why it worksEducate potential customers on the value proposition of New Wash by comparing its cost-effectiveness and multi-functional benefits against traditional shampoo/conditioner, while highlighting sustainable practices to convert environmentally conscious consumers.

adapt itIdentify a common pain point related to cost in your niche. Clearly state the problem and then visually or verbally compare your product's cost to a higher-priced alternative, framing your product as a cost-saving solution.

why it worksDemonstrate a clear product improvement through a before-and-after comparison to convince business decision-makers of the value proposition.

adapt itFor any product that improves an existing process or outcome, create a direct visual comparison showing the 'pain point' (before) and the 'ideal state' (after) side-by-side. Ensure the 'after' clearly highlights the benefit of your product.

why it worksProblem-agitation to resonate with founders experiencing fundraising difficulties, aiming to position a solution as the next logical step.

adapt itCreate a visual list of 3-5 specific, common pain points or questions your target audience frequently asks, formatted as if they are searching for answers online.

why it worksProblem-solution framing to introduce a note-taking product as a solution for managing a busy schedule.

adapt itStart your ad with a direct, relatable question that highlights a common pain point your product solves, using large, clear text.

why it worksProblem-solution framing targeting online sellers to introduce Photoroom as a tool for improving product images.

adapt itIdentify a core problem your target audience faces and present it as a direct question in your ad's primary text or visual, using an underline or highlight to emphasize the key pain point.

why it worksThis creative uses data visualization to highlight the increasing complexity of B2B deals, aiming to agitate a problem for B2B professionals and imply a need for solutions.

adapt itStart your ad with a bold, concise statement of a core problem your target audience faces, using large, easy-to-read text.

why it worksData-driven problem-agitation using comparative statistics to highlight increasing B2B deal complexity and position the brand as an authority on industry trends.

adapt itStart your ad with a bold, concise statement of a common problem your target audience faces, using large, easy-to-read text.

why it worksProblem-solution demonstration using UGC to show a routine for postpartum hair loss, aiming to build trust and drive product consideration.

adapt itClearly state the specific problem your product solves as on-screen text or spoken audio within the first 3 seconds of your ad, targeting a niche audience.

why it worksProblem-solution narrative using personal testimony to build trust and demonstrate product efficacy for a specific demographic.

adapt itStart your ad with a direct, emotionally charged statement of a common problem faced by your target audience, using language that resonates with their specific experience.