532 winning video ads.
Proven by run-time, not opinions.

why it worksBuild trust and appeal to mothers by highlighting product safety and natural ingredients, aiming to drive purchases of a baby care kit.

adapt itLead with a clear, concise statement that directly addresses and validates your target audience's perspective or experience in the first visible text.

why it worksProblem-agitation-solution narrative using a list of failed attempts to build credibility for a new, unnamed solution to investor list building.

adapt itList 3-5 specific, quantifiable failures or wasted expenses related to your target audience's problem, including the cost and the negative outcome, using strikethrough text.

why it worksProblem-agitation-solution narrative using a list of past failures to highlight the value of a new, unspecified 'better way' for building an investor list.

adapt itCreate a list of 3-5 common, expensive, and ineffective solutions your target audience has likely tried for a specific problem your product solves. Include specific (even if approximate) costs and negative outcomes.

why it worksRelatable problem-solution framing to position an energy drink as a necessary aid for the challenges of parenting, aiming to drive product consideration.

adapt itIdentify a core, widely-felt struggle of your target audience and state it as a bold, prominent headline in your ad creative.

why it worksUGC-style excitement + retail availability announcement to drive in-store traffic and sales for a product now sold at a major retailer.

adapt itFeature real customers or actors portraying genuine excitement for your product, using 'POV' text overlays to frame the experience as relatable and shareable.

why it worksProblem-solution framing with product as a convenient alternative to convert busy individuals seeking quick, satisfying snacks.

adapt itIdentify a common, time-consuming desire related to your product category and directly state the time constraint your target audience faces, using bold, prominent text in the first few seconds.

why it worksProblem-agitation to highlight the overwhelming demands of modern content creation for client acquisition, positioning a solution provider (Hey Gen) as the answer.

adapt itIdentify a common, unspoken pain point in your target audience's professional life and state it directly and prominently as the main headline of your creative.

why it worksProblem-solution demonstration using a relatable content creation bottleneck to position HeyGen as an efficient, daily content production tool.

adapt itStart your ad with a direct, concise statement of a common problem your target audience faces, presented in a visually engaging way (e.g., a chat bubble, a headline). Make sure the problem is specific and widely recognized within your niche.

why it worksProblem-solution framing with product as a convenient alternative to convert busy individuals seeking quick, familiar snacks.

adapt itIdentify a common, time-consuming desire related to your product, then immediately follow it with a direct, colloquial statement about the viewer's lack of time, using bold, easy-to-read text.