Simple's ads: what they run and why it works

why it worksOpens with a warning about a common error rather than a benefit, which works on viewers already doing intermittent fasting and worried they're doing it wrong.

adapt itOpen by naming a common mistake people make in your category instead of a benefit, so people already active in that space self-select in to find out if it's them.

why it worksPairs a jarring visual (shirtless man, gold chain, truck) with a domestic warning, a contrast that reads as authentic rather than scripted.

adapt itCast an unexpected messenger who looks nothing like a category expert delivering advice in a deadpan warning tone, so the claim feels like an insider tip.

why it worksShows a woman eating a large meal while stating her fasting window, directly undercutting the assumption that fasting means being hungry or restricted.

adapt itShow your product's constraint (a schedule, a limit) right next to visual proof it doesn't feel restrictive, so the two images argue against each other.

why it worksCombines a specific fasting duration with weight-based personalization, so the same claim yields a different personal number for every viewer.

adapt itAttach a generic instruction to a personal input (weight, age, goal) that requires the viewer to calculate their own number, turning a statement into an interactive prompt.

why it worksTurns UGC-style meme humor into an objection-handling hook about the hardest minute of fasting, then routes viewers into a personalized quiz.

adapt itTurn your product's most frustrating moment into a me-at-a-specific-time meme using a relatable facial expression.

why it worksSells a downloadable, structured plan with a specific weight target and built-in cheat days, appealing to people who want a schedule rather than willpower.

adapt itPackage your solution as a 'printable plan' with a specific number attached, since a document to print feels more finished than freeform advice.